CRN 2018 Women of the Channel Details

Biography and Background:
Ellie Nazemoff is the President and CEO of Acolyst, a government consulting firm specializing in Enterprise Data Strategy and Business Performance Analytics that drives results based on effective and engaging communication and collaboration through creative positioning. Her company's methodology and framework has been featured in prestigious publications such as Wiley and Thomson Reuters. Her reputation for thorough analysis, strategic planning and execution, and provision of optimal results, has enabled her to receive prestigious contracts to deliver niche solutions to both DoD (DLA, DTIC, Pentagon) and Civilian (USPS, EPA, SSA, FAA, PBGC) Federal agencies. Her most notable contract is with The White House, Executive Office of the President. Ellie's passion is to empower clients and colleagues, helping them feel the human element required to make IT truly successful. She realized that by prioritizing collaboration and teamwork she would be impacting the lives of others; employees, partners, and customers.

How have you personally helped advance your company's channel business over the past year?
Over the past year, I created a channel marketing plan to identify, attract and welcome select partners that offer complimentary solutions based on the trend and direction projected by my government clientele. Acolyst will assist our channel partners by identifying related government initiatives that are relevant and translate content through adaptation of the vendor products offerings based on the needs of the federal government, if the solution meets a set of requirements.

What are your goals for your company's channel business over the next year?
Connecting with new partners and maximizing the potential of those engagements is the main goal of our channel business this year. We will do this by leading more meaningful engagements. Further, we will design a collaborative solution with the mindset intent of benefiting the client's mission and objectives.

What honors, awards, or commendations have you won over the past year?
2017 CRN Women of the Channel honoree. Grateful!

Outside of your family, please name a woman you admire and why:
Mary Barra is the Chairman and CEO of GM. She is the first female CEO of a major automaker. Recognized as a change agent, she was elected to Walt Disney's board of directors. She has built a network of mentors who guided her in accepting a VP of global hr role - outside of engineering and manufacturing - based on her ability to identify talent and fuse teams to confront obstacles. Knowing the value of mentorship, Mary encourages young women to gain STEM education and shares a simple advice "Don't take yourself out of the game before the game starts."

What advice would you give your 16-year-old self?
Follow your own dreams! Don't be defined by other's belief and what they want you to do or not to do. Only your dreams and actions can define you. You have the power to create, influence, choose and change your path and environment - and even the world - by taking action and doing what your heart believes is right for you!

If you could master any new job-related skill, what would it be and why?
I believe technology is a poor substitute for partner communication. It is an essential activity to share goals with our channel networking community. I want to master the skill of drawing my channel partners into a meaningful conversation that is engaging and drives purpose. I want to feel more connected to other's goals and them to mine. I am taking the initiative of inviting various channel partners to an afternoon tea time event where we discuss and engage in mutually beneficial topics.

What's the best book you read this past year and why did you like it?
My daughter's book, "The Dance of the Business Mind" was published last year. It really helped me become more aware of my emotional connection with partners. She used dance as a metaphor to address parallel business strategies. She shares that connecting is as equally important as being coordinated to have engaging communication. I liked so many parts of it like changing my expectations to preferences. The correlation for how she references different business topics to dance - like marketing storytelling with choreographing - was very interesting. The entire flow and approach was easy to follow, entertaining and enlightening.

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