CRN 2018 Women of the Channel Details

Rebecca Rosen

Vice President of Marketing, Broadvoice

Location: Northridge, CA


Number of years in current position: 1

Number of years involved with indirect sales: 17

Twitter Handle: @RebeccaMRosen

Fun Facts:

Can code
Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games

Biography and Background:
Rebecca Rosen leads Broadvoice's marketing organization, with direct responsibility for the overall marketing strategy including channel and product marketing along with product management and the product roadmap. Before joining Broadvoice, Rebecca ran channel marketing for ShoreTel's master agent channel, where she was hired from her consultancy for her expertise in the channel space. Before that, she directed marketing and training for what is now TPx, then TelePacific. With more than 20 years' experience in technology, she has a record of driving triple-digit revenue growth for partners, and suppliers alike. In addition to her work with Broadvoice. Rebecca is a board member and vice president of WiC and a member of the National Speakers' Association. In the past, she has served as a member of the CompTIA expert channel faculty, and on the boards of the Technology Channel Association and the Advisory Board for Channel Partners.

How have you personally helped advance your company's channel business over the past year?
Broadvoice's transformation from a largely direct partner organization to one that is driving more sales through master agencies has included significant investments in our channel marketing, channel support staff and significant investments in our cloud solutions aimed at making it easy for partners to do business with us. Meanwhile, we have been working over the past year to expand our training and continue our investments to ensure continuous implementation and support improvements.

What are your goals for your company's channel business over the next year?
Broadvoice is a channel first company. We have an aggressive goal to ensure that the agent channel grows exponentially in 2018. We continue to hire accomplished channel managers, dedicated partner support managers, and invest in channel marketing. Currently, we are focused on enabling partners to quote Broadvoice the way that works for them: through our simple to use partner portal or through one of our own dedicated partner sales managers.

Outside of your family, please name a woman you admire and why:
I admire Claudia Murphy, who is the retired dean of my graduate program. She is a fierce role model, creating her own direction and then advocating for discipline advancement. Even in her retirement, she continues to pursue research and advance her field.

What advice would you give your 16-year-old self?
I would tell my 16-year-old self to be inquisitive, ask questions, raise your hand and advocate for yourself, even when you feel alone.

If you could master any new job-related skill, what would it be and why?
I would love to be able to manipulate Excel equations like a boss, so I could build profit calculators and track ROI with ease.

What's the best book you read this past year and why did you like it?
I read "Wonder" by R. J. Palacio with my twin girls. I loved this book because it reflects on the human spirit and teaches us that kindness is rewarded with great and potentially unexpected friendships and learning. I cried though most of the book, my daughters developed a greater understanding of empathy and liked that it was something we could enjoy together.

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