CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Jenn Martin

Vice President, Worldwide Sales, BitTitan

Location: Bellevue, WA


Number of years in current position: 3

Number of years involved with indirect sales: 4

Twitter Handle: @jennmartin0707

Fun Facts:

Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has studied abroad

Biography and Background:
Jenn Martin is vice president of worldwide sales at BitTitan, where she is responsible for the global direct and channel sales teams, account management teams, and partner and distributor relationships. Prior to this role, she served as BitTitan's director of sales for 15 months. Previously, Martin served as director of digital sales for Bonneville Media, where she formed a new business unit focused on non-traditional revenue streams and monetization of digital assets. A business and marketing graduate from the University of Washington, Jenn brings more than a decade of experience across media sales and digital advertising, with multiple certifications in digital and interactive marketing and analytics.

How have you personally helped advance your company's channel business over the past year?
One of the most important initiatives I spearhead in 2017 was BitTitan's "Cloud 1-2-3" partner incentive. The program drove Microsoft partners to our best-of-breed migration solution, MigrationWiz, and our recently launched IT process automation platform, MSPComplete. The marketing and sales teams worked diligently producing emails, webinars, sales calls, and building out our distributor relationships to make the campaign incredibly successful and profitable for BitTitan and our partners, alike. It was a real highlight for the year - so much so I'm driving a similar initiative this year, but on a global scale. Also, 2017 marked our inaugural user conference, BitTitan Elevate. Held in Denver, CO, BitTitan hosted hundreds of partners and customers over the course of four days. Among a variety of informative sessions, we also provided training and hands-on labs to demonstrate to attendees how to use the new automation capabilities in MSPComplete. Furthermore, with marquee speakers from Microsoft, Datto, and New Signature, the conference was a huge success.

What are your goals for your company's channel business over the next year?
This year, I am very focused on maximizing the visibility of the BitTitan brand through the global sales of MSPComplete and MigrationWiz. In late 2017, we introduced MSPComplete through the Microsoft Deutschland Cloud, enabling solution providers to better service their German customers. This year, I have similar plans for localized selling in Japan, China and throughout APAC. Furthermore, like every year, I want to continue building our global partner base, improve partner profitability in the cloud, and increase the amount of recurring revenue going through partners.

What honors, awards, or commendations have you won over the past year?
Over the past year, I was recognized by CRN as a 2017 Channel Chief and awarded a spot on the "Power 100: The Most Powerful Women of the Channel in 2017." In 2018, I was again recognized by CRN as a Channel Chief.

Outside of your family, please name a woman you admire and why:
I think Michelle Obama is an exceptional individual. She has always been a source of grace, intelligence, strength and humility - even in the toughest of political and personal times. Her volunteer efforts both as first lady and not are truly inspiring. One my favorite statements from Michelle: "Success isn't about how much money you make. It's about the difference you make in people's lives." I try to live by that adage every day.

What advice would you give your 16-year-old self?
I would tell myself, "If you want to get there, get there." Life is unpredictable, and obstacles abound - you must be strong and exhibit fortitude. Don't let people or situations distract you from your goals. It's not about never failing. Rather, it's about failing, learning, and trying harder and smarter the next time. If you want something badly enough, make it happen. You are your greatest asset and champion. That, and be nice to your parents.

If you could master any new job-related skill, what would it be and why?
I'm not the most artistic person. The extent of my "abilities" plateau at drawing stick-figure superheroes with my two young sons. And they're better at it! Thus, I am constantly amazed by what our graphics department and UX/UI team are capable of designing. I would love to be able to architect a platform interface or a slide deck transition at the level of skill and expertise I see from individuals at BitTitan.

What's the best book you read this past year and why did you like it?
I just finished reading "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss (with Tahl Raz), and it was a very insightful, entertaining, and quick read. Chris Voss is a former FBI international hostage negotiator, and he brings a different look at high-stake negotiations - in the field, in the boardroom, and in life, generally. I found some of the skills and techniques discussed so applicable, I've suggested my entire sales team read it.

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