CRN 2018 Women of the Channel Details

Britton Spagnuolo

Sr. Manager, Channel Marketing, BeyondTrust

Location: San Diego, CA


Number of years in current position: 1

Number of years involved with indirect sales: 12

Twitter Handle: @l3ritton

Fun Facts:

Has worked for a solution provider organization
Has climbed a mountain
Can ride a horse
Likes playing video games
Has written a song

Biography and Background:
Britton brings over 12 years of channel marketing experience to BeyondTrust, where she is responsible for leading marketing programs to enable partners to generate and advance business opportunities. She has a strong track record of developing partner relationships and marketing strategies that increase market share and grow revenue. Prior to joining BeyondTrust, Britton served as a Senior Partner Marketing Manager at ESET, where she directed channel and enablement programs. She also served at Western Digital, where she managed channel marketing programs. Britton began her career at a software startup and was instrumental in the formation of a channel program, leading to its acquisition by Western Digital.

How have you personally helped advance your company's channel business over the past year?
Over the last year I've focused on partner communication and go-to-market plans. I've targeted communication to our partners to ensure that all messages convey information that can help our partners drive sales. I work closely with strategic partners to make sure marketing plans are tailored to achieve the best results and positively impact sales.

What are your goals for your company's channel business over the next year?
My goals are to work with our partners to create marketing programs that increase brand awareness and prime the sales pipeline, and to continue to be a vendor that is flexible, easy to work with, and provides the tools that enable sales organizations to sell effectively.

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
Meg Whitman's story inspires me. Early in her career she was able to climb the ranks and break the "glass ceiling" long before that was even a colloquial phrase. Her success at eBay in exponentially growing the company and at Hewlett Packard in turning around an aging company, all as a female in a male-dominated industry, is truly inspirational to me.

What advice would you give your 16-year-old self?
Don't be afraid to take more risks. Learn from your mistakes, and always strive to become better.

If you could master any new job-related skill, what would it be and why?
To become more technically proficient; to understand the technicalities and the "ins and outs" of the products at the engineer level.

What's the best book you read this past year and why did you like it?
The book What If? by Randall Munroe. The author dissects ridiculous questions into scientific answers, such as "what would happen if I swam in a spent-nuclear-fuel pool" or "if every human suddenly disappeared, how long until the last artificial light went out?" His scientific approach to the series of oddball questions really makes you think and I felt like it expanded my mind. I found myself thinking outside the box about all sorts of things and it got me into a good flow.

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