Biography and Background:
As Vice President of Marketing, Jeanne Duca is responsible for the ongoing development and nurturing of the BCN brand. Her role includes the development and execution of programs designed to drive an increase in BCN awareness and recognition. She also designs and delivers sales enablement programs in support of BCN's sales goals and initiatives. Duca joined BCN in 2016 and brings a wealth of marketing experience and a deep understanding of the channel honed over more than 16 years. Before joining BCN, Duca led the Channel Marketing team at XO Communications. Prior to that Duca spent 10 years, first as consultant and then as AVP Marketing at TNCI, - a Boston-based reseller. Her consulting firm Duca & Associates offered strategic marketing support to wide range of high technology clients. Duca holds a B.S. in Advertising from the Newhouse School of Public Communications at Syracuse University.
How have you personally helped advance your company's channel business over the past year?
An ongoing commitment to building the BCN brand within the channel continued to yield positive results for the Company. Heightened awareness of the BCN value proposition and the way in which we are able to deliver value to both the channel sales partner and the customer resulted in increased opportunity for engagement. A regular cadence with our Master Agent partners was developed to drive collaboration and ensure alignment in key areas of the business. These quarterly and annual business reviews reinforced best practices while also uncovering additional areas requiring focus and attention from all parties. Ultimately, this structure led to broader engagement within the Master Agent and among their sales partners.
What are your goals for your company's channel business over the next year?
In 2018 my role will focus on both Image and Broadening objectives. From an Image perspective, a key goal will be continued recognition of BCN as a nationwide resource delivering real value to sales partners whose customers seek to simplify complex technology infrastructures typically found in large multi-location businesses. This will be coupled with a strategic focus on broadening the Company's distribution channel by adding new Master Agents and expanding the base of their channel sales partners engaged and representing BCN solutions to their customers.
What honors, awards, or commendations have you won over the past year?
2017 CRN Women of the Channel awarded by CRN.
Outside of your family, please name a woman you admire and why:
My deepest admiration is for a woman named Nancy Jane. She is one of the most caring women I have ever known. Throughout her life she has always been there for both dear friends and mere acquaintances. It might have been a ride to the grocery store for an elderly neighbor, or a shoulder to cry on for a close friend. Now in her 80's, Nancy Jane, is resting comfortably in an assisted living community and her kindness is returned on a daily basis. Rarely without a visitor she is surely reaping what she has sown.
What advice would you give your 16-year-old self?
It's okay to not always be invited to the party. - Reading is a life sport, so be proud that you enjoy it! - Your parents really do have your best interests at heart. - Someday your little brothers will be your biggest supporters. - Trust your gut, it is usually right
If you could master any new job-related skill, what would it be and why?
As the business development facets of my role continue to expand I find myself wishing for more advanced capability within Excel. With so many online courses at my fingertips it is simply a matter of carving out the time to turn this dream into a reality!
What's the best book you read this past year and why did you like it?
Nightingale, by Kristin Hannah. Historical fiction in both the WWI and WWII timeframe has always captured my attention. The complexity of the political and human impact of these "Great Wars" speaks to both the inability of some to learn from the lessons of the past and to the strength of the human spirit when faced with history repeating itself. This particular novel also ended with a twist that I truly never saw coming. It was such that it made me reexamine my reaction to the events and characters. I would highly recommend this read.
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