Biography and Background:
As senior content marketing manager at Barracuda MSP, Anne Campbell finds new ways to use content to help managed service providers make their businesses more successful. After joining Barracuda MSP in December 2014, Anne grew the organization's blog subscribers by 532 percent in less than 18 months, winning the 2016 Content Marketing Award for Highest Subscriber Growth. Prior to joining Barracuda MSP, Anne was an editorial project manager at a content marketing agency, organizing teams of freelance writers and editors to work on everything from product descriptions for Sears and a microsite for Williams Sonoma to internal communications for Pfizer and articles for medical trade publications. Anne spent the first half of her career as a magazine and newspaper journalist at a mix of local and national publications, and she brings that editorial point of view to her work in content marketing.
How have you personally helped advance your company's channel business over the past year?
Since I began working at Barracuda MSP, I've been tasked with developing content that helps our MSP and channel partners succeed in growing their businesses. To further that mission, I led the effort to launch SmarterMSP.com in July 2017. This global destination website is now helping countless MSPs improve their businesses and stay current with IT channel industry trends. SmarterMSP.com also continues to build on the thought leadership momentum that began with the Barracuda MSP blog.
What are your goals for your company's channel business over the next year?
In the coming year, I want to identify new ways to provide tools to help our channel partners succeed. This includes everything from creating new enablement resources for our Ready, Set, Managed! program that helps VARS and MSPs learn best practices for successfully growing their business; to developing new interactive assessments and e-books that partners can then use to educate customers or market their businesses more effectively.
What honors, awards, or commendations have you won over the past year?
Barracuda MSP's interactive tools were recognized in the 2017 Content Marketing Awards as a finalist in the "Best Use of Technology as Part of a Content Marketing Program" category. These tools include interactive quizzes and assessments, such as education quizzes about phishing and ransomware, an MSP marketing assessment, and a product picker to help potential partners find the right solutions. Many of the educational quizzes my team developed are also available in SMB-facing versions that our channel partners can embed directly on their own websites.
Outside of your family, please name a woman you admire and why:
Professionally, I admire Ann Handley of Marketing Profs. Her perspective on writing inspires me to continually push myself to create meaningful, authentic content by empathizing with my audience and trying to understand what their struggles are and how we can help.
What advice would you give your 16-year-old self?
Keep writing - You'll be surprised where it takes you.
If you could master any new job-related skill, what would it be and why?
One skill I would love to master is shooting and editing video. There are so many new and exciting ways that we can interact with our channel partners that go beyond the written word and being able to tackle some of those projects hands-on would be exciting and also help us get new resources to our partners more quickly.
What's the best book you read this past year and why did you like it?
Hidden Figures. It was inspiring to read about the ways this group of women worked together to overcome prejudice, blaze their own trail, and build rewarding careers in a traditionally male profession.
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