CRN 2018 Women of the Channel Details


Danielle Feith

Director - Marketing, Axiom

Location: Irvine, CA

URL: http://www.axiomupgrades.com

Number of years in current position: 3

Number of years involved with indirect sales: 20

Twitter Handle: @daniellefeith

Fun Facts:

Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has studied abroad

Biography and Background:
Danielle has worked within the Technology space for over 20 years managing all aspects of Marketing. This covers marketing communications, trade shows, website and digital content development and all aspects of channel marketing. Danielle has been instrumental in crafting, managing and developing multiple partner programs. These programs providing useable customizable tools and programs designed to drive reseller business. This is a focus at her current role as Marketing Director for Axiom. Danielle is also focused on providing training and product solutions that will allow small, medium and large business's the ability to stretch their IT dollar while still using the latest and fastest technology. When Danielle is not wearing her Marketing hat, she is busy with her family. Her husband and two daughters, Lilly and Robin love to travel abroad and spend time with extended family and friends as well as visiting interesting places of historical interest.

How have you personally helped advance your company's channel business over the past year?
I have continued to add tools to our Partner Portal that allow solution providers to customize emails and product information and send this directly to their customers. In addition new integrated training tool and a rewards program has been launched. This content is designed to educate the Solution Providers' customers on more cost effective solutions that drives leads and business back to the reseller. Our reseller business grew over 50% in 2017

What are your goals for your company's channel business over the next year?
My goals are to continue to add more digital marketing tools and more product solutions for our Solution providers. We will be adding more features into our Partner Portal that will provide valuable marketing tools for small and medium sized solution providers. The small to mid-sized business need more content and do not have the time to create it. We will continue to engage and align with our reseller partners building stronger relationships. We aim to grow our reseller business 20% over the next 12 -18 months

Outside of your family, please name a woman you admire and why:
Born and raised in England I have always admired Queen Elizabeth II. She is now the longest reigning Monarch of over 60 years. Queen Elizabeth is a remarkable lady because she has preserved the image of the crown throughout a period of great change. She has always carried out her duties with dignity and grace.

What advice would you give your 16-year-old self?
I would advise that listening first before speaking and taking time to assess a situation before diving in with a solution usually produces better results.

If you could master any new job-related skill, what would it be and why?
I would like to be able to learn HTML coding. There are so many times when there are changes or updates that need to be made on our website and I would love to be able to go in and make some of those changes myself.

What's the best book you read this past year and why did you like it?
I really found the book Democracy, by Condoleezza Rice very interesting. Ms. Rice gives a first-hand outlook on democracy in the U.S. and in other countries. Having grown up in Alabama at the height of the civil rights movement and then later visiting so many different countries as the secretary of state, seems to give her a unique insight into democracy in the U.S. and around the world.


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