CRN 2018 Women of the Channel Details

Shannon Orr

Senior Partner Manager, AVANT Communications

Location: Chicago, IL


Number of years in current position: 3

Number of years involved with indirect sales: 7

Fun Facts:

Has a female boss (or is top executive at company)
Sits on a company board
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
Shannon Orr, Senior Partner Manager at AVANT, currently lives in the South Loop of Chicago, but grew up balancing her time between Pennsylvania and Ohio. Orr put herself through college, working over 20+ hours a week, while balancing over 20+ credit hours a semester and graduated in 3 years. Orr has worked at AVANT her entire professional career and no day at work has ever been the same for her, which she loves as it keeps it exciting! Shannon focuses on being her best self and working as hard as she can to accomplish her goals. She is passionate about technology, yoga and dogs. Orr also just became an aunt for the first time to a baby girl and is so in love.

How have you personally helped advance your company's channel business over the past year?
On-boarding and growing our VAR community is one of my best personal accomplishments. Last year I hit my personal goal and closed over $1M in new MRC. I on-boarded and developed 2 new VAR's to reach this success and going from $0 to $1M in 12 months with 2 partners is something I am incredibly proud of. AVANT has given me every platform to have short and long term goals and pathways to success for each. Being a cloud evangelist and trying to change the selling culture of multi-billion dollar hardware and software companies is incredibly difficult, but makes the success that much sweeter. I still have a lot more business to capture and we are charging ahead with more channel support, developing better pricing delivery, and impressing the industry with our Sales Enablement tools like our BattleApp and product matrices.

What are your goals for your company's channel business over the next year?
World Domination (I don't need 100 words).

What honors, awards, or commendations have you won over the past year?
I've been recognized six-times for the AVANT Hustle Award, AVANT President's Club and AVANT Five-Year Club.

Outside of your family, please name a woman you admire and why:
Elizabeth Friedman was an enemy codebreaker in WWI and creator of our modern-day NSA. I admire her because although she is from a small town and poor family, she lived in a time when women were very oppressed but found a way to create a path for herself, using her intelligence. Her discoveries of cryptology were so profound they needed to publish them to teach the world, but they used her husband's name so people would listen to it. She has taught me how far women have come and how far we still have to go.

What advice would you give your 16-year-old self?
I would tell myself that although times are tough, you WILL come out ahead! I would tell myself to stay positive and motivated as there are big things to come. I was so into sports and a bad loser. I would beat myself up so bad if I lost a race. I would tell myself that losing these races are teaching me more than winning ever could.

If you could master any new job-related skill, what would it be and why?
I would love to not take things so personally. This might not sound like a job-related skill, but for me, this is not just my job, it's my life's work. I am so passionate about my partners I need to practice my zen, if you will.

What's the best book you read this past year and why did you like it?
The Woman Who Smashed Codes, the true story of Elizabeth Friedman. Everyone should read this book to get inspired by one of the most impressive ladies of all time!

Unedited Content Provided By Participants