CRN 2018 Women of the Channel Details

Tricia Bonora

Senior Director, Channels, Zimperium

Location: San Francisco, CA


Number of years in current position: 0.75

Number of years involved with indirect sales: 22

Twitter Handle: @tbonoraf

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
Tricia Bonora, senior director of channels at Zimperium, is responsible for developing go to market strategy and execution in order to create new pipeline and revenue through the partner community. Before her role at Zimperium, Tricia spent more than six years at Riverbed, where she was responsible for all aspects of channel management for strategic regional, national and global partners across the US. Prior to Riverbed, Tricia was responsible for public sector partner relationships at Syncsort, NetScout, Network General and Network Associates (now McAfee). Prior to her roles with these manufacturers, she was a strategic account manager for McBride and Associates, and 8(a), a woman and minority owned reseller in Albuquerque, NM. Tricia's foundational experience in the partner community has driven her passion for helping her partners succeed, and given her a high level of what she describes as "partner empathy," or a unique understanding of partners' needs. She is also a proud alumna of Villanova University, and can often be found supporting her alma mater, especially during basketball season. She currently resides in Washington, DC, and is a New Jersey native. She lives on Capitol Hill, with her husband, Jason, and nine year old twin daughters, Sadie and Sheridan.

How have you personally helped advance your company's channel business over the past year?
Program, which enables partners to accelerate business growth by providing unique visibility into and protection against, the risks associated with mobile devices. Additionally, I helped expand the program by adding complementary strategic relationships with VARs, solution providers & system integrators. I worked to integrate new vendor alliances in our channel engagement models, such as our partnership with MobileIron, allowing the company to triangulate in the channel & help Zimperium/MobileIron partners build comprehensive MDM solutions with embedded security to mitigate risk & ensure data privacy. I'm currently working with our leadership team to build out our channel team globally. We are extending the channel strategy and philosophy that we have developed over the past year in the Americas, to partners and customers around the world. We are developing innovative learning techniques for our internal teams, that we can extend to our partner community. We want to extend our thought leadership to our partners, so they can be thought leaders & provide ever greater value to their clients. At Zimperium, we are building a high performance sales team and we want to empower our partners to be high performers as well!

What are your goals for your company's channel business over the next year?
GROWTH! 2018 is going to be a year of explosive growth for Zimperium and our partners. It is critical that we empower our partners with the tools they need to embrace this quickly growing market. In 2018, we will continue to refine our zPartner Program to mature and provide even greater benefits to our partners. For example, we will be introducing new ways to efficiently communicate with our partners, to help them learn more effectively and how to extend this learning to develop new opportunities and further differentiate themselves, and Zimperium, in the market.

What honors, awards, or commendations have you won over the past year?
I was named one of CRN's Channel Chiefs for 2018, which represents top leaders in the IT channel who excel at driving growth and revenue in their organization through channel partners. This recognition was a result of my effort in launching Zimperium's enhanced channel program this year. Under my leadership, we expanded Zimperium's initial program by focusing on adding complementary strategic relationships with VARs, solution providers and system integrators and increasing benefits to all partners in the form of improved sales empowerment resources, additional marketing support and operational improvements to support multiple go to market models and increase customer adoption.

Outside of your family, please name a woman you admire and why:
I have many strong, intelligent women to look up to in my personal & professional life. From history, I often think of Eleanor Roosevelt, Abigail Adams & Christa McAuliffe, who was the first teacher to go to space & tragically died in the space shuttle Challenger disaster. I was in grade school when it happened & I remember admiring her bravery & commitment to learning. She gave her last measure of devotion in search of new experiences to share with her students. I hope that I'll share my spirit of bravery, adventurousness & desire to constantly learn to my daughters.

What advice would you give your 16-year-old self?
As one of my best friends/mentor told me, "Put it in a balloon and let it go." It's important to always remember that you can't go back & change things that have already happened. All you can do is try your best to learn from your mistakes & make the most of those experiences with you as you move forward in life. Don't let the things you can can't change drag you down. I hope that sharing this advice with others can help them move past challenging times & give them the freedom to move forward without guilt or regret.

If you could master any new job-related skill, what would it be and why?
Languages! We live in a global economy, and one of the things that keeps me from stretching my wings further is my comfort level communicating in other languages. The ability to communicate effectively in other languages also helps to set you apart in the business world. Right now, I'm focusing on re-learning French, which I studied in college, and Spanish. Next up, Japanese! I have an inspiring co-worker who recently taught herself Japanese, and I'm in awe of her commitment and passion.

What's the best book you read this past year and why did you like it?
I'm a voracious reader of fiction/nonfiction & the book that is currently on my nightstand is Ron Chernow's "Alexander Hamilton." The lessons from this book are applicable to today's world -- it doesn't matter where you come from, you can achieve anything you set your mind to & sharing your knowledge can change the world. I also read Doris Goodwin's "The Bully Pulpit" and the lessons from Teddy Roosevelt & William Howard Taft are applicable today. In this book and in "Team of Rivals," Goodwin shares the qualities of great leaders & how to lead through good & challenging times.

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