CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Mariah West

Director, Global Partner Marketing, Zerto

Location: Boston, MA


Number of years in current position: 6

Number of years involved with indirect sales: 9

Twitter Handle: @Zerto

Fun Facts:

Can code
Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Mariah West is the Director of Global Partner Marketing at Zerto, where she is responsible for driving global partner programs for both Zerto's Channel and Service Provider Ecosystems. Her team delivers innovative programs, training and go-to-market resources to grow Zerto's channel business and empower partners in an increasingly competitive marketplace. During her tenure at Zerto, she has been recognized in CRN's Women of the Channel and its Power 100 lists for 2014, 2015 and 2017. Mariah has more than eight years of direct experience in channel, content and web marketing for high-tech organizations, providing creative sales campaigns and innovative marketing services for emerging technologies and their providers.

How have you personally helped advance your company's channel business over the past year?
At Zerto, 2017 was a year where we introduced a whole suite of new enablement tools aimed at assisting the partner in key stages of the buyer's journey. From initial demand generation, through mid-funnel activities like product validation, all the way through providing a comprehensive business case for customers to move forward with a purchase. Our teams not only introduced some impactful programs that have been proven to grow our partners' deal sizes, but also pivoted to helping train them on how to get the most out of the new offerings. In addition, we grew our internal learning and enablement team to help support the needs of our partners to get trained and certified on the Zerto product. This newly formed team up-leveled our existing certifications in 2017 and focused on maturing our learning topic roadmap to fit the needs of our partner sellers and technical resources as their businesses evolve.

What are your goals for your company's channel business over the next year?
As the market continues to converge, our Cloud Service Providers and System Integrators are starting to work together along with our Alliance Partners such as to solve the short-term and long-term needs of end customers. Zerto is on the forefront of driving this change with our partners and we're engaging on a deeper level, and providing more resources, for the partners who are embracing cloud agility. Zerto still has a large ecosystem of more traditional partners who need support. We're going to continue to build up our self-service offerings to enable partners who are up and coming to be successful.

What honors, awards, or commendations have you won over the past year?
CRN Channel Chief - 2015 and 2016 5-Star rating in CRN's 2017 Partner Program Guide - Recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel program

Outside of your family, please name a woman you admire and why:
Eleanor Roosevelt always spoke her mind. I try to live by her statement, "Do what you feel in your heart to be right for you'll be criticized anyway."

What advice would you give your 16-year-old self?
Speak up, it's ok to stand out, and don't worry about growing up so fast.

If you could master any new job-related skill, what would it be and why?
I'm a little behind on the amazing things happening in the digital marketing industry. If I had all the time I could to build a new skill I'd get my hands dirty in getting up to speed on all the newest techniques for web conversion optimization.

What's the best book you read this past year and why did you like it?
I was gifted "Mom & Me & Mom" by Maya Angelou this year for Christmas. Angelou expertly writes about the complex, loving and sometimes hard relationship between a daughter and her mother. Pair that with Angelou's poetic and sometimes hilarious similes and it's such a heartfelt, easy read

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