CRN 2018 Women of the Channel Details

Jenny Krummenacher

Distribution Account Executive, Zebra Technologies

Location: Lincolnshire, IL


Number of years in current position: 4

Number of years involved with indirect sales: 20

Twitter Handle: @jkrumm71

Fun Facts:

Can code
Has worked for a solution provider organization
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games

Biography and Background:
Jenny Krummenacher is a Distributor Channel Account Manager (DCAM) for Zebra Technologies. She is a versatile and proactive professional who has achieved success as an individual contributor and leader in operations, sales and IT. Throughout her career, she has focused on revenue growth, relationship building, process improvement and leadership. Krummenacher began her career distributing cell phones and later joined Bearcom, Motorola's largest partner for radio products, where she spent 12 years in operations as the "fix-it" person - and eventually became the company's Director of IT. Seeking a new challenge and a broader skill set, she joined Motorola Solutions (now part of Zebra Technologies) in 2010 as a Senior Channel Account Manager (CAM) for Michigan, Ohio, Indiana and Kentucky. In that role, she developed channel partner relationships and drove channel partner growth in multiple vertical markets. Since 2014, Krummenacher has served as a Distributor Channel Account Manager, managing distributor relationships throughout the integration of Zebra and Motorola Solutions and the creation of a new, integrated partner program, PartnerConnect. Her varied background and solid track record provide a strong foundation from which to build trust with colleagues and Zebra partners and help the company - along with its distributors and partners - continue to improve and grow.

How have you personally helped advance your company's channel business over the past year?
internal systems, resources and processes to absorb the acquisition of Motorola Solutions' Enterprise business - and become One Zebra. We integrated everything from contracts to supply chain to order processing into common standard operating policies, procedures, and supporting IT systems to ensure that customers and partners could interact with Zebra as one company. My role on the internal team was to assess how these changes would affect North American distributors and help to minimize disruption. Drawing on my IT and operations background and knowledge of distribution, I supported the projects, launches and channel in a way that prepared everyone for the coming change and enabled us to anticipate and address many issues before they became challenges. I collaborated closely with distributors and with our internal team to ensure that our plan was sound. I then transformed a yearlong plan into bite-sized pieces and timelines so our distributors would know what steps they needed to take and when. Working with a global team, I developed a range of testing and training aids for our distributors to ensure a smooth transition to the new systems.

What are your goals for your company's channel business over the next year?
One important goal is to collaborate better within our company to more effectively meet distributor needs. For example, I am collaborating with our senior leader for global supply chain to be sure he understands how distributors buy today, and to determine how we can optimize that process for the future - whether that means distributors changing their buying habits or Zebra changing our reporting process or planning tools so we can better anticipate what distributors are likely to buy. I am also working to ensure that all parties understand our supply chain process and product lead times.

What honors, awards, or commendations have you won over the past year?
• 2017 Channel Lead of the Year, awarded by Juliann Larimer, Zebra's VP North America Sales - 2017 Distribution Channel Lead of the Year - Highest Revenue and growth number for all DCAMs, awarded by Tom Sheahen, Zebra VP North America Channel Sales -

Outside of your family, please name a woman you admire and why:
One colleague I admire a great deal is Juliann Larimer, Zebra's VP of North America Sales. She is an innovative, kind and genuine leader. When I'm working with her, I feel very much at home. She is always ready with praise, even for small accomplishments. When we're confronted with a complex challenge, she encourages us to view the situation from many different angles - and persevere until we find a solution.

What advice would you give your 16-year-old self?
I would encourage the teenage version of me to find to find a middle path between perfection and enjoying the many different aspects of life. I'd tell her, "Perfection is not reality. Try to strike an optimal balance among school work, sports and friendships."

If you could master any new job-related skill, what would it be and why?
I would love to be 100% comfortable speaking in public. I love the thrill of being in front of a group of people - whether as a trainer or in any other type of speaking situation - and know I have the knowledge, experience and personality to be engaging. But I would prefer to be able to do it without the butterflies.

What's the best book you read this past year and why did you like it?
I'm a history buff and have been reading a lot about World War II - both fiction and non-fiction. One book that really stood out was the historical novel The Book Thief by Markus Zusak, which mixes historical events during WWII with semi-fictional characters. Zusak tells the story from the perspective of a little girl growing up in Nazi Germany, mixed with the point of view of a narrator telling the story from souls that have been collected. I found it magical, heartbreaking - and also riveting.

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