CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Amy Belcher

VP Global Channel Marketing and Enablement, Xerox

Location: Tampa, FL


Number of years in current position: 1

Number of years involved with indirect sales: 19

Twitter Handle: @Amybelcher95

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Has climbed a mountain
Can ride a horse
Likes playing video games
Has always wanted to be a teacher

Biography and Background:
Having spent 19 years in the channel working for a solution provider, distributor and 2 vendors, I appreciate the ebbs and flows of the business. I've been in a variety of functional roles including sales, marketing and operations and regardless of the role, the objectives were the same - grow the business. With the first 13 of my 19 channel years on the partner/distributor side of the fence, I truly understand why it's critical for vendors to be easy to do business with and that it's a continuous improvement process. While growing the business is usually the goal - the "how" can and will change; I thrive on building and executing those plans to address the "how".

How have you personally helped advance your company's channel business over the past year?
Since joining Xerox 6 months ago, my team simplified the structure of the Global Partner Program for solution providers - making it easier for partners to understand the requirements and benefits of the program. We also improved operational effectiveness of the program through partner reporting and our partner portal enhancements. The program changes were supported with an integrated communications plan where we trained our distributors first before launching the program to the solution provider audience through multiple communications vehicles.

What are your goals for your company's channel business over the next year?
Channel expansion is critical to our success and we will continue to focus on rewarding partners, making it easier for them to do business with us and capitalizing on the opportunities within distribution.

What honors, awards, or commendations have you won over the past year?
My former team and I won multiple awards and commendations in 2017 during the launch of the Dell EMC Partner Program. Integrating the 2 companies while building the new Partner Program was a herculean task and the output was recognized across the Dell EMC channel leadership team. From a personal standpoint, I was the CFO of a local youth sports organization until July 2017. I received accolades from the Club's President, General Manager and Board of Directors for overhauling the Club's finance processes, policies and systems during my 2 year tenure.

Outside of your family, please name a woman you admire and why:
It's difficult to name just one woman especially since it can't be a family member. I admire single mothers - they are thankless heroes... regularly putting the needs of their children first and often working multiple jobs to make ends meet.

What advice would you give your 16-year-old self?
Give your mother a day you will be a mother to a teenager and you'll understand how difficult it is to parent a teen. And, chose your friends wisely - your friends are a direct reflection of you and can contribute to your success and failure.

If you could master any new job-related skill, what would it be and why?
While there are certainly new skills I would love to master, I think women put too much pressure on themselves to be perfect. Rather than focus on new skills I want to master, I capitalize on my strengths and leverage my exceptional Xerox team for their strengths particularly where I have gaps.

What's the best book you read this past year and why did you like it?
Havana Nocturne: How the Mob Owned Cuba and Lost it to the Revolution. I enjoy thriller/suspense novels, history and different cultures around the world. This true story is particularly interesting since I've lived in Tampa for most of my life and there's a large Cuban population in our area.

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