Biography and Background:
Lisa joined VMware in 2011 and worked in the company's Global Channels and Alliances organization. During Lisa's tenure at VMware, she has held a variety of roles in communications and program management, and she has been responsible for leading the team at VMware that oversees global distribution, OEM and Training Center programs. In her current role as Senior Director of Global Distribution and Volume Partners, Lisa is leading value added partner success through strategic innovative initiatives to drive sales acceleration, enablement, training and profitability. Lisa entered the workforce directly into the world of technology. She spent six years at Applied Materials, which was followed by almost 10 years at Dell. With increasing responsibility both in the channel and beyond, Lisa has directed 24/7 services, third party (channel) strategic partnerships and driven accretive growth, exceeding sales goals and targets.
How have you personally helped advance your company's channel business over the past year?
Last year, I led and directed onboarding Dell as a VMware Authorized Distributor. Partners and customers wanted to be able to procure VMware natives SKUs via a "one stop shop" with Dell. By making Dell a distributor, customers now have access via the channel to VMware SKUs and support, and VPN partners have the ease of doing business with Dell using a single sales motion while maintaining their VMware partner benefits. A distributor designation allows Dell to offer a streamlined approach for partners while allowing VMware standard agreements, processes and systems to be utilized as we do for our other distributors.
What are your goals for your company's channel business over the next year?
My goal for VMware's channel business is to create the tools, global investment and execution strategy that enables our distributors and volume partners to accelerate sales of our advanced technologies. With the continuing shift to the cloud and "as-a-service" models, we need to evolve how we engage with our distributors and partners to provide them the skills and information they need to support their customers and grow their business.
What honors, awards, or commendations have you won over the past year?
One of the most rewarding honors is being in the position to help others who are less fortunate. Whether I'm helping Caritas, an organization inspired by the Catholic faith to reach out to the poor, vulnerable and excluded, feed those who are unable to buy food, or supporting those devastated by the hurricane, the thanks and smiles I get when helping others makes me feel honored. I was also named to CRN's Women of the Channel 2017.
Outside of your family, please name a woman you admire and why:
I admire Anne Frank. Her fortitude and wherewithal to document the trial and tribulations she experienced as a Jewish child during the Holocaust provides us with a glimpse, and reminds us, of the horror during those times. Hiding in secrecy for more than two years, then being captured, separated from her parents and sent away to a labor camp, Ann died at a young age before liberation. The Diary of Anne Frank shares her fears, hopes and journey in a visionary way that documents the horrors of an innocent child during the Holocaust. For this, I truly admire her.
What advice would you give your 16-year-old self?
I would tell myself that I get to define what success looks like and that that "success" may change from time to time - that it's okay to try on different jobs, fail or ask for help. Part of life's journey is all the experiences you gain and people you meet. Celebrate successes, learn, grown and have fun along the way.
If you could master any new job-related skill, what would it be and why?
I have always admired people who can speak multiple languages. I would like to learn a second or third language - immersing myself in that language to become proficient. Spanish would be useful. Learning Chinese or Japanese is a true challenge to learn, but a language skill I would like to have
What's the best book you read this past year and why did you like it?
While I do enjoy the romance novel or mystery, last year, I also enjoyed reading the classic, The Alchemist. It had been a while since I read the short book, but as the story of Santiago unwinds, the story reminds me of many underpinning life lessons: truth always endures, fear can be my greatest obstacle, make a decision and focus on the journey.
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