CRN 2018 Women of the Channel Details

Melanie Read

Director, Global Marketing Communications, VMware

Location: Palo Alto, CA


Number of years in current position: 3.5

Number of years involved with indirect sales: 4

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Loves Instagram
Has climbed a mountain
Likes playing video games
Has always wanted to be a teacher

Biography and Background:
Melanie Read is a Director within VMware's Global Partner/Customer Engagement and Insights organization. This team is responsible for creating awareness, increasing engagement and accelerating business success for VMware's global customer and partner ecosystem. Prior to this role, Melanie founded a communications consultancy supporting clients across IT, retail, and manufacturing. Previously, she held a number of roles during her 16-year career at HP including employee and executive communications, PR, and crisis communications.

How have you personally helped advance your company's channel business over the past year?
On the product launch side, we've created relevant and timely tools and resources housed in one place so partners can easily consume our launch announcements using our learn, market, sell framework. This has improved the partner experience and enabled partners to hit the ground running poised to sell VM products and solutions and increase business success. In addition, we introduced a robust metrics system to measure the effectiveness of our vehicles and in conjunction with our regional counterparts, we continue to evolve these assets to meet the needs of our partner ecosystem. The VMware and AWS partnership was a strategic announcement for VMware. I led the effort to drive awareness within our partner ecosystem for over 12 months in advance of the new partner program announcements in 2018. Collaborating across functions and regions, we developed content delivered in a high-impact way clearly articulating the opportunities for partners grow their hybrid cloud business.

What are your goals for your company's channel business over the next year?
1. Migrate partners to cloud solutions 2. Increase the amount of professional services going through partners In our engagement with partners at key events over the year, we will continue to have conversations around these important goals and be very clear about the opportunities and how VMware can support them. We will focus on not only engaging partners in a meaningful way after an event, but we will also realize insights from each event that will be valuable and relevant to their business.

What honors, awards, or commendations have you won over the past year?
I was included in CRN's 2017 Women of the Channel List.

Outside of your family, please name a woman you admire and why:
Brene Brown - researcher, author, and storyteller. Brene's research into vulnerability is changing workplaces and raising awareness about the importance of compassion and empathy. She's strong and courageous - willing to open up about her own experiences with vulnerability to help others know they aren't alone. And she writes the best books!

What advice would you give your 16-year-old self?
I would say a couple of things - "let it go" and "this too shall pass." Sometimes (especially when you are younger), a bump in the road seems like something unsurpassable when in fact you find a way to navigate and ultimately get through it to something wonderful on the other side!

If you could master any new job-related skill, what would it be and why?
Negotiation/sales. I'm surrounded by colleagues who work in sales and would like to learn from their success. These are fundamental skills and can be transferred across many disciplines. I'd like to hone my skills in this area and plan to invest in this area as part of my career development.

What's the best book you read this past year and why did you like it?
Well, it is more of a "little book of life lessons." Words that Matter published by the Oprah Magazine. It's a collection of ideas and quotations from a variety of authors from historical and inspirational leaders to actors and philosophers. It's very uplifting to read words of wisdom from so many perspectives - whether it is on friendship, career, success, or happiness. I always learn something new after picking up this book.

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