CRN 2018 Women of the Channel Details

Ashley Frizzell

Global Partner Marketing Specialist, VMware

Location: Palo Alto, CA


Number of years in current position: 1

Number of years involved with indirect sales: 1

Fun Facts:

Loves Instagram
Is an extrovert
Has climbed a mountain
Has studied abroad

Biography and Background:
A Vermont native, I moved 1 year ago to Silicon Valley to launch my career in high tech, and have been loving ever since. I enjoy taking advantage of California's beautiful weather and landscape but also love meeting new people from around the world here.

How have you personally helped advance your company's channel business over the past year?
In joining the team 1 year ago, I in essence created my own role as it was non-existent before my tenure. I implemented our team's channel engagement plan which leverages various vehicles to engage with partners, I have hosted online 8 partner marketing workshops over the past year, and have overall driven the communication of and the enablement to execute on the company's partner marketing platform, which in turn generates millions of dollars in partner-generated marketing pipeline.

What are your goals for your company's channel business over the next year?
1. Continue to drive pipeline through the marketing platform 2. Segment partners into specific targeted groups to specify engagement tactics and VMware support 3. Enable distributors to leverage or enable their own partners to execute partner marketing campaigns & drive pipe.

What honors, awards, or commendations have you won over the past year?
I was recently certified through SimpliLearn's Advanced Social Media Certification Training, an online course that I opted to take to increate my digital marketing skills. I am currently on track to also complete a web conversion course as well.

Outside of your family, please name a woman you admire and why:
I admire my senior director at VMware, who is diligent about delivering her team's charter and encouraging those who she manages, yet she is so humble about all of the work that she puts into making this happen.

What advice would you give your 16-year-old self?
Keep your eyes open. It's so important to get caught up in the moment, especially as a teenager, so it's important to remember the there are other cars, boys, clothes, school dances, etc. out there. It's something that I strive to do today - keep my eyes open for other people who may need support, for opportunities that could help me advance my career, for relationships that could be much more than just having a 'friend' on Facebook.

If you could master any new job-related skill, what would it be and why?
I would love to learn more about email marketing. I engage with partners on a daily basis, with email as primary tactic. If I could successfully create inviting subject lines and succinct copy for high open and click rates I would feel I have mastered that skill.

What's the best book you read this past year and why did you like it?
I am just about to finish 'The Subtle Art of Not Giving a F*ck' - it's centers on a few ideas, but in essence is about knowing that you are not perfect, you cannot control your surrounds, and that some things you should not care about because they are not perfect or controllable. For a very Type A personality such as myself, this a good eye-opener.

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