CRN 2018 Women of the Channel Details

Amy Flanagan

Sr. Director, Chief of Staff, Channel Strategy & Execution for Americas, VMware

Location: Buffalo, NY


Number of years in current position: 1

Number of years involved with indirect sales: 16

Twitter Handle: @A_L_Flanagan

Fun Facts:

Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Can ride a horse
Has written a song

Biography and Background:
Amy Flanagan is the Chief of Staff and Sr. Director of Strategy and Execution for Americas channels at VMware. Amy is an influential leader and channel evangelist. She is responsible for leading the business strategy model and driving the success of the Americas Channel organization. Prior to joining VMware in 2010, Amy's experience in technology sales started at the young age of 16, and spanned roles supporting IBM, Ingram Micro, Insight, Novell and Microsoft. As a western New York native and aspiring author, Amy is passionate about football, family and creating a positive impact for children through charities such as Make-a-Wish Foundation and The United Mitochondrial Disease Foundation. Amy is the first female at VMware to receive two Global Channel Awards from the company. She holds a Bachelor's Degree in Science and Business Marketing from the University of Buffalo, where she learned to love long walks in the snow.

How have you personally helped advance your company's channel business over the past year?
Most recently, Amy's focus is developing transformational strategies, while overseeing critical initiatives and programs that create profitable growth and innovative opportunities for VMware's partners. Working in conjunction with the Americas leadership team, she actively engages across the organization on initiatives to drive and empower our sales, services, and delivery teams to lead partners and customers through digital transformation. Her team is responsible for driving execution of critical intitatives this past year that provide channel partners with compelling opportunities for new customer acquisition and profitable growth. She's keenly focused elevating the experience of customers, partners, and employees within VMware's channel ecosystem and driving inclusion programs within VMware.

What are your goals for your company's channel business over the next year?
My mission for this year is to continue to extend, scale and amplify through and with VMware's channel ecosystem. We continue to invest in channel programs, resources, and critical training to ensure our partners can capitalize on the hyper growth areas in front of them while extending their value and maximizing their current solutions and services portfolios.

What honors, awards, or commendations have you won over the past year?
CRN Women of the Channel 2017 Global Channel Sales Manager of the Year 2016 Americas Leadership Development Program 2016

Outside of your family, please name a woman you admire and why:
Carey Lohrenz, the first female fighter pilot for the U.S. Navy, who refused to take no for an answer. Carey's fearless leadership and tenacity proves that anything is possible with enough determination and hard work. She didn't just break the glass ceiling in the armed forces, she also broke the sound barrier!

What advice would you give your 16-year-old self?
Be fearless, be inquisitive, and be compassionate to those around you. Everyone you meet has a story to tell, every question you ask brings you better perspective, and every hardship in front of you teaches you lessons that you'll carry for life.

If you could master any new job-related skill, what would it be and why?
I would love to master graphic design. In a world of information and data, we forget the easiest way to communicate with one another is through pictures and stories.

What's the best book you read this past year and why did you like it?
"Captivate: The Science of Succeeding with People" by Vanessa Van Edwards. Vanessa is a body language and people expert who shares real life insights backed by science on how to succeed in any situation. From the stories Vanessa shares about her own trial and tribulations to the useful, science-based methods, she advises and illustrates, it's truly an informative and funny read!

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