CRN 2018 Women of the Channel Details

Biography and Background:
Noreen Rucinski serves as Visualware's Chief Innovation Officer where she spearheads growth and brand initiatives that converge engineering, network architecture and strategy. In 2017, she has increased productivity and brand, fostering new sales and deeper relationships with customers, OEM's, MSP's adding several new channels that manage and measure connectivity to the internet. Leveraging in-depth platform, server, infrastructure, product and wireless knowledge Ms. Rucinski has introduced Layer 4 TCP and UDP initiatives that support the deployment of connectivity assurance in Video, SMS, SDN, NFV, NFC, Cloud, and IoT establishing new efficiencies for a wide variety of mobility and wireless solutions. Rucinski's experience also includes working with carriers, mobile network operators and has repeatedly demonstrated a unique ability to develop very clear and precise appreciation of customer challenges and long-term solutions from concept to launch. Ms. Rucinski began her career as an Aviator with the USAF with escalating leadership positions with VarTec, MCI, International Satellite(VAS) and Minolta. She has served on the U.S. President's Telecommunications Advisory Council (13+years), a member of the Scouting, United Nations, and LNP committees. She holds advanced qualifications and certificates from Cisco, Juniper, Alcatel, Nokia, F5, MMA, and Lean/Green Management to stay on top of industry standards

How have you personally helped advance your company's channel business over the past year?
In 2017 Ms. Rucinski focused on a new campaign to an old problem - Connectivity. Connectivity to the End User- at the desktop and to and from the network has finally gotten the right solutions to fix the Problem Finger-Pointing based on low latency and slow speeds. This year with relentless determination and relying on deep-rooted passion in engineering Ms. Rucinski led the charge to adding best path to real-time solutions that fix finger-pointing at the IT connectivity level. Months of discussion with CIO's, engineer's, sales she met the daunting task and challenge adhering a fix & responsibility at IT level in the channel. In Nov of 2017 Visualware completed channel partnerships Amazon, Genesys, AT&T, Talk Desk that will expand the reach for the UX and deepen quality metrics. These critical paths within the channel will enable IT, (and the UX) enabling advanced quality assurance toolsets thru used by the IT solutions providers in channel. Offering tools beyond application layer 1-7 is key to real stopping finger-pointing of slow connectivity tools adding layer 4 TCP and UDP tests with 30 years of experience is what solves problems. If it connectivity is still slow, you still need answers

What are your goals for your company's channel business over the next year?
The future is overwhelmingly positive. Visualware is in talks with more channel members and SP's to offer resources and tools. Collaboration and talks OEM's to sandbox SDK and API's embedded or on-boarded for devices to fully complement IT channels connectivity and offer a greater advanced responsibility to UX. My vision is to brand Visualware, which is the best software and hardware, I have seen in years and possibly allow the 3000 users a network in-which they can see the problems at equipment, phones and laptops. Where latency is addressed and the providers actually know what to fix.

What honors, awards, or commendations have you won over the past year?
I am a little older and would prefer to see my mentee's win or get the accolades accomplishments- however, San Diego achievement award for services, my name was put in by a local telecom exec. person- I have worked with several start-up this year and awards from those's groups.

Outside of your family, please name a woman you admire and why:
As an aviator, I admired Jackie Cochran. She was part of flying at 15 in 1920. She passed one year after I enter a USAF flight school in 1979. In school when the going got tough, thinking if she can do it, so can I and completed it- She broke and made many speed, altitude and distance records- as well as come understand the planes she flew, not just a pilot. The 1st to champion and publicly challenge the way of life - "thought of by men"- "for women". Jackie though I never met her- made a difference in my life.

What advice would you give your 16-year-old self?
run faster, play hard, work smarter and enjoy every day as it comes. Think about things that fly and why rather than flying by the seat of your pants. Challenging everything in life, doesn't mean getting your way. It means have an open mind

If you could master any new job-related skill, what would it be and why?
coding - because I like to see inside how it works. I haven't had the time, nor the true desire to code but love the results. It seems a lot like drawing or writing a book but a different language. I would want to learn it to teach other

What's the best book you read this past year and why did you like it?
Knock your Socks off customer service _________________________________________ ___it lets me see points I really don't think of and what to look for in others. If you can change one thing one day at a time, this book helps.

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