Biography and Background:
Elizabeth Anthony is ViON's Senior Vice President of Marketing and has 20+ years of experience implementing marketing plans and strategic communications programs across the globe. Ms. Anthony has created a strong channel communications program in the last four years at ViON, expanding the company's partner marketing relationships and developing focused solution business plans for OEM partners like Dell EMC, NetApp, Nutanix, Rubrik, IBM, Hitachi Vantara and dozens more. Prior to joining ViON, Ms. Anthony served as Senior Manager at Cisco and NetApp, where she was responsible for the U.S. Public Sector strategy and developing integrated programs with key partners. While at NetApp, Ms. Anthony managed sales enablement for SAP globally. Having owned her own marketing consulting organization for over 16 years, Ms. Anthony is a passionate, long-time advocate of women in business. She is a proud member and former board member of Women In Technology, Advisory SLED Board Member for The Channel Company, former Chairperson of the American Heart Association Executives with Heart, and member of the AFCEA and ACT IAC.
How have you personally helped advance your company's channel business over the past year?
Over the past four years, the needs of OEMs and System integrators/Service Providers has dramatically changed and we have managed to not only change with it, but be recognized as providing "best practices" for working in this new ecosystem. We've been asked to take more of a lead in customer acquisition and drive new opportunities. The channel is streamlining to move to a model that appreciates strong partnerships, sales and marketing focus and subject matter expertise. I've led my team to develop a partner marketing program that has been highlighted as a "Best Practice" by our partners including Hitachi, Nutanix and DellEMC. As the industry moves from selling boxes to selling solutions in an as-a-Service model, we have quickly embraced the new approach. I launched the ViON MarketPlace in February that is changing IT acquisition, giving end users access to information across a large part of the sales funnel from research to procurement. This creates significant value for both the customer and the OEM, which has increased our value with these audiences. The market is responding exceedingly well to our Data Center as-a-Service message and it is driving end users to consider a new way to manage their IT challenges.
What are your goals for your company's channel business over the next year?
Our goal is to increase revenue with channel partners in a highly strategic fashion, meeting the needs of customers with our as-a -Service model using the ViON MarketPlace or customizing it for partners to drive sales. That custom marketplace allows us to amplify our salesforce and accelerate customer acquisition. Leveraging our large portfolio of anything as-a-Service and providing this marketplace platform gives customers more control thereby driving a new way to procure IT. Our goal is to improve the lives of customers who are struggling with modernization and these efforts have really provided IT managers with so many more options.
What honors, awards, or commendations have you won over the past year?
• 2017 Women of the Channel Award; Awarded by CRN • Executives Leadership Board, Executives With Heart Campaign, raising $7,000 individually for the American Heart Association • Top Public Sector System Integrator for 2017, NetApp • CMO Club, Presenter, "How to Create a Strategic Channel Model" • CMO Council, Advisory Board Member, 2018 • Finalist, Women in Technology, Washington DC (May 2018)
Outside of your family, please name a woman you admire and why:
I have great admiration for first female chair of the U.S. Federal Reserve Board of Governors. She epitomizes STEM and what it stands for. She is a distinguished scholar, economic and monetary policy trailblazer, and consensus builder. She was instrumental in working with President Obama and Wall Street to avert the 2008-2010 financial crisis. She is also a huge advocate for reducing unemployment because of the impact it has on families and the economy overall, with unemployment dropping from 6.7% to 4.1% during her tenure. I believe she is truly an inspiration.
What advice would you give your 16-year-old self?
I would say your career is not a straight path and you will have many forks in the road with options for success. Be prepared, take risks and have fun! Stretch beyond your comfort zone and do more than you imagined. If you do your best each day - it becomes a habit. Work is part of life but having other passions is important for a healthy balance. We need women that are role models in their areas of business but also in their communities and families. Give back and donate your time to help others, you'll get it back tenfold!
If you could master any new job-related skill, what would it be and why?
Listening! In my position as SVP Marketing, I work with many different internal teams, partners and customers. Everyone has a different story and point of view. I continue to work to enhance my listening skills to build consensus, help teams become more productive, enhance partner relationships and really understand the customer experience with ViON. With the different business challenges in the market today and the fast pace of change, I have to always be listening and thinking of the next step. I feel that when you are listening, you become a lifelong learner, which is important to me.
What's the best book you read this past year and why did you like it?
I recently read "The Underground Railroad" by Colson Whitehead. It is a story of slavery and the during the Civil War. I loved how complex the characters were and how they really learned their own personal power and what they could endure. Many did things they never thought they were capable of to escape. The main character had a ferocious will to survive, which I admire. It was also a story of hope and I think everyone needs a healthy dose of that in daily life.
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