CRN 2018 Women of the Channel Details

Tripti Sethi

Digital Analytics Offering Lead, Europe, Avanade

Location: London, London


Number of years in current position: 1.5

Number of years involved with indirect sales: 5

Fun Facts:

Can code
Has an advanced degree (a degree higher than a bachelor's degree)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has written a song
Has studied abroad

Biography and Background:
Tripti Sethi leads the European Digital Analytics practice at Avanade along with leading the data science practice globally for Avanade. She is responsible for growing and leading the digital analytics business in Europe, developing new analytics propositions and building an advanced analytics team through both the recruitment and training of Data Scientists. She has 12+ years of data science and consulting experience across multiple domains with a specific focus on customer, marketing, Internet of Things, financial services and social media analytics. She has significant experience on working across different geographies and cultures having been based in India, UK and the Netherlands across her career and in embedding analytics as part of larger consulting and transformation projects. Her previous stints include setting up and leading the offshore analytics team at Capgemini Consulting (50 members) and Prudential UK (approx. 20 members) and developing, selling and delivering advanced analytics globally. In her free time, Tripti likes to kick box or do fitness classes, travel, catch up on theatre or dig her heels into a good murder mystery or psychological thriller. She also uses her love for reading in her volunteering committment of running a shared reading group in London.

How have you personally helped advance your company's channel business over the past year?
• Currently leading and growing the digital analytics business in Europe including the development of new and existing go to market propositions. Over the past 1.5 years, I have personally set up and built a data science and advanced analytics practice for Avanade Europe from scratch • Worked with Avanade's Digital Agenda to embed analytics into current propositions including the development of a tangible and demonstrable predictive maintenance asset. • Building an advanced analytics team through the recruitment of 25+ data scientists over a 1 year period across Europe • Actively built the analytics brand for Avanade via multiple external speaker engagements and events

What are your goals for your company's channel business over the next year?
The goal for Avanade's channel business over the next year is to grow our presence as a leading analytics, digital and AI innovator across Europe through innovative, technological solutions

What honors, awards, or commendations have you won over the past year?
o Speaker on IOT and Machine Learning using Microsoft technologies at the Women in Technology Event, March 2017, Edinburgh ( o Speaker at the European Women in Technology, Amsterdam on Nov 8th and 9th 2017 on the use of a combination of Geek and EI skills for success in AI. Featured in 3 Dutch reporting publications for my talk at the event Selected for the WEF 18 Award of "Exceptional Women of Excellence" at the Women Economic Forum in Hague on the 8th and 9th of March 2018

Outside of your family, please name a woman you admire and why:
I admire Indra Nooyi for her leadership of Pepsi Co, for her inspirational speeches on how to manage a work-life balance with a successful career and for being a super woman on the whole!

What advice would you give your 16-year-old self?
I would give my 16 year old self the following advice: 1. Take every interesting opportunity and experience that comes your way: each one will only teach you more about yourself and what you like/don't like. 2. Always make the time to invest in people and relationships 3. Treat your body as well as your mind: make time for fitness and a good work-life balance. 4. Have fun while you are at it!

If you could master any new job-related skill, what would it be and why?
As I have a Europe facing role, I would love to be fluent in more European languages like French and/or German. I would also love to complement my technology/artificial intelligence skills with design thinking skills

What's the best book you read this past year and why did you like it?
I really enjoyed "Prisoners of Geography" by Tim Marshall as it made my view world and political history through the lens of geography and a completely fresh perspective.

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