CRN 2018 Women of the Channel Details

Biography and Background:
In the course of her career, Arthur, spearheaded two successful IPOs, was an integral part and integration committee chair for five significant technology mergers and acquisitions, and has enabled the international expansion efforts for several start-ups and established ISVs. Her no non-sense approach and proven sales and marketing techniques, have positioned her as a much sought after executive by CEO's looking to radically change their go-to-market strategy or growth plans. If you are looking for results driven planning, growth driven revenue, or to completely ratify yourself in the marketplace - then call on Arthur. Consecutively been named to CRN Magazine's Women of Channel list, she strives to offer a mix of sales and marketing services that leverage the channel and partner communities. As the first to establish a global channel footprint in the late 90s for a distributor with over 55K developer tools, I became directly entrenched in how to ensure you recruit, on board and help them plan with careful attention to regional differences. International channel practice is a big differentiator in the programs I build and its led to predictable growth for many company's who allowed it to become an extension of their sales processes and force.

How have you personally helped advance your company's channel business over the past year?
Trusted Data was looking to implement a multi-tiered channel program that would not disrupt their current partners while provide the motivation to improve how they plan with sales, as well as act as a recruitment hub for new partners. Walking into a program that's stood in place for 20 years and supported the highest single revenue producing partner and changing it is no easy feet. However, I was hired due to my tenure in building and deploying complex and multifaceted channel programs. Trusted Data Solutions has a long and well accredited standing as the industry leader in the tape space. Their global facility footprint which includes restoration assurance sites all over the world has allowed them to win the business of large enterprises that lean on them to restore, store and migrate their legacy data onto new and improved platforms. Now with their entry into the archive migration space, they will need to provide room in their program for a different type of channel partner that will utilize their tools and/or managed service to take their client email archives to new sources, storage options, or the Cloud.

What are your goals for your company's channel business over the next year?
My goal is to take a complex program and simplify. In creating a channel program that is based on partner commonalities and our ability to help them drive more revenue if they take the program ride with us, my goal is that we will have delivered a channel program that makes sense to all partners, big or small, services oriented or sell through, they will all understand the benefit of partnering and entrusting their client data to Trusted Data Solutions

What honors, awards, or commendations have you won over the past year?
Over the years, due to my dedication to continue on my channel trajectory and the implementation of the marketing strategies that support them, work accolades have meant the most. In particular my continued recognition to the list of CRN Channel Women. In the past year I was recognized again to the list, as well as listed among the top 5 channel marketeers in the world. Most recently I received the most meaningful award on a front that I always allowed to take a backseat to work, being a mom. My kids honored me with their Mother of the Year Award.

Outside of your family, please name a woman you admire and why:
I always struggle with this question on this application, primarily because the women I admire rarely change. However, with recent #metoo movement and all those powerful and now fearless woman who've come forward in all parts of world and business, I admire them. Being a women in tech isn't easy. Your female peers sometimes see drive and tenacity as a threat, and male peers so it as a takeover. I admire you, the many woman who found their voice and have helped me finally find my own.

What advice would you give your 16-year-old self?
This is the other question that rarely changes for me however, it will today. I would tell my 16 year old self that you are worthy. You are worthy of drive. You are worthy of speaking up. You are worthy of striving to achieve more than what is expected. We need more women in business. We need more women engineers. We need more women in IT who will open doors for others and show them that hard work is nothing without a goal. Create a life plan. Edit it as you grow. Challenge yourself daily, weekly, monthly. Be you.

If you could master any new job-related skill, what would it be and why?
I recently decided to shift from marketing+channel, to a role that allows me to take a greater part in delivery of a sales plan and team. This is taking me back to my roots, after-all I started in sales and built a marketing career on my ability to think like a sales person. I am excited about re-mastering my sales leadership skills and not only meeting our company revenue goals, but exceeding through channel and sales teaming.

What's the best book you read this past year and why did you like it?
In August I read , The Tea Girl of Hummingbird Lane by Lisa See. I learned so much from this book, inclusive of the power of persistence and tenacity. It taught me that even though we have come so far in the USA, that there are other parts of the world whom still have little respect for a woman and that our elders sometimes keep change from progressing. Based on a family of tea farmers in China that's deeply rooted on the role of a female and her inability to learn or work like a male- this was a triumph!

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