CRN 2018 Women of the Channel Details

Christy Prosapio

Director of International Marketing, Tripp Lite

Location: Chicago, IL


Number of years in current position: 2

Number of years involved with indirect sales: 32

Twitter Handle: @TrippLite

Fun Facts:

Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Christy Prosapio is an international marketing and channel development executive with over 32 years of experience in building relationships with channel members outside of the U.S. market. Christy's extensive experience includes program and platform development, new product marketing and channel branding strategies. Christy's branding strategies resulted in the establishment of Tripp Lite as a preferred brand in Latin America, Mexico and Canada and a top tier brand in other global regions. Christy is a bilingual (English, Spanish) professional with roots in El Paso, Texas. She now considers herself a Chicago native, and is passionate about the Chicago Bears, Bulls and Cubs. She is married with three adult children and an adorable granddaughter.

How have you personally helped advance your company's channel business over the past year?
I oversaw new product introductions in Tripp Lite's extensive cable/connectivity and 3-phase UPS categories in the last year. These launches have driven partner growth and breadth in these and other related categories.

What are your goals for your company's channel business over the next year?
My goals are to continue to expand our channel programs into new geographic areas; add more features into our partner portal, including a rewards program in specific regions and continue to engage and align with our solution providers' business development goals. While we are still in the early rollout and recruitment stages of our EmPower program, we are beginning work on a new plan specifically for the development of partner pre-sales engineers. My goal is to launch that program in late 2018.

Outside of your family, please name a woman you admire and why:
Hillary Clinton - her lifelong commitment to women's and children's issues is impressive and inspiring. Despite monumental political and personal challenges, she has persevered and achieved tremendous success working for and with families. Her dedication to country is admirable and as the first competitive female presidential candidate, she inspired all girls to believe that they, too, can achieve their highest goals.

What advice would you give your 16-year-old self?
Stick with it, kid. You can achieve all you are willing to work for. (Oh, and forget about that green-eyed boy in homeroom)

If you could master any new job-related skill, what would it be and why?
I love data. I would love to have a firmer grip on statistics and data analysis. It is a secret passion of mine and definitely a skill that can benefit everyone. A good understanding of data helps a team with strategy and measuring performance of key tactics. Data helps develop stronger partner relationships by recognizing opportunities and driving growth in new categories.

What's the best book you read this past year and why did you like it?
The Zero Marginal Cost Society, by Jeremy Rifkin I found it fascinating to read about the effect that the IoT might have on capitalism and the evolution of economies moving forward. Of course, we know that evolving technologies drive tremendous change, but this one in particular returns economic power to the creative ingenuity of small business entrepreneurs. It's a fascinating read.

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