CRN 2018 Women of the Channel Details

Biography and Background:
Ilene Rosoff is the President and CEO of The Launch Pad, a division of RevITup™ Enterprises. Ilene founded the company in 1992 and grew it organically to become Florida's premier IT services provider for small business. She is currently engaged in community initiatives to educate business leaders and support women and girls in technology. Ilene is actively involved in the development and launch of first managed IT service franchise offering to deliver her model of success to other IT providers around the country. Ilene specializes in new business startups, thought leadership, business building, business development and a dedicated proponent of technology disrupters who challenge the status quo.

How have you personally helped advance your company's channel business over the past year?
The most significant advancement was I spearheaded in our company's refinement and expansion of our RevITup™ SilverCloud Series. This is a fully packaged, turn-key Cloud-based solution that brings together channel partners to offer file storage and sharing, remote access, Hosted Exchange with smart devices, and continuous and reliable offsite backup. The series is flexible and can be customized to fit the client's needs while significantly reducing their technology costs.

What are your goals for your company's channel business over the next year?
We will continue to focus on our RevITup SilverCloud Cloud Services initiatives and on the development and refinement of our national managed IT services franchise. Our franchise system has packaged and standardized our successful approach to business technology management and will allow our franchisees to apply this same technology delivery model throughout the US.

What honors, awards, or commendations have you won over the past year?
The most meaningful honor for me was a personal one - I successfully completed certification to become a foster parent this year and am ready for my first foster kids.

Outside of your family, please name a woman you admire and why:
I can't choose just one - It's a tie between Ruth Bader Ginsburg and Gloria Steinem

What advice would you give your 16-year-old self?
As is common with many over-achievers, I was terrified of failure. I would tell myself that you learn more from failures than successes. If you don't fail occasionally, it means you are playing it safe and aren't taking enough risks.

If you could master any new job-related skill, what would it be and why?
One job related skill that I'm continually working on mastering is the ability to outsource or delegate responsibilities better. I think many small business owners experience the same struggle because when we were building the business, we had to wear many hats. It's liberating to have a team of people who I trust to manage certain aspects of the business while I focus on the big picture.

What's the best book you read this past year and why did you like it?
The Culture Code by Daniel Coyle. It was a really interesting take on group performance and team development.

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