CRN 2018 Women of the Channel Details

Beth Vanni

Director of Research & Sr. Consultant, The Channel Company

Location: Fallbrook, CA


Number of years in current position: 5

Number of years involved with indirect sales: 30

Twitter Handle: @bvanniIPED

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Has written a song
Has studied abroad

Biography and Background:
Beth has more than 30 years of IT channel experience, having worked in distribution, at several leading software and hardware suppliers, and in research and channel consulting

How have you personally helped advance your company's channel business over the past year?
Produced extensive research revealing major trends and best practice among the IT vendor community. Helped numerous companies refine their GTM model, engaging new types of partners and/or enhancing their programs and support to create richer, more profitable partnerships.

What are your goals for your company's channel business over the next year?
1. Broaden the awareness of Channelytics, our research and insights subscription service 2. Continue to shine a light on emerging partner business models and encourage vendor support of them 3. Raise the visibility within IT vendors about the holistic impact of partner to not only their sales reach but their marketing, technical and service delivery skills

Outside of your family, please name a woman you admire and why:
Cindy Black - the Autism specialist at my son's school for her fearless evangelism of children with disabilities and her tireless efforts to make every child a passionate learner and valued member of society.

What advice would you give your 16-year-old self?
Listen to your heart and explore fearlessly for what you're good at (and what you're not). Then take that thing that you're good at an INVEST heavily in it, with focus and passion. Don't worry about what other people say about what you "should" be doing.

If you could master any new job-related skill, what would it be and why?
Creating provocative presentations that make people really think and that cut through the "noise" of data and opinions found on social media today.

What's the best book you read this past year and why did you like it?
Thrive, by Arianna Huffington.

Unedited Content Provided By Participants