CRN 2018 Women of the Channel Details

Adelaide Reilly

Senior Vice President/General Manager, The Channel Company

Location: Westborough, MA


Number of years in current position: 1

Number of years involved with indirect sales: 21

Twitter Handle: @ajreillyec

Fun Facts:

Can code
Has a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has written a song
Has studied abroad

Biography and Background:
I run the media division of The Channel Company known as the CRN network, which provides real-time news and analysis of the IT channel through websites, digital events, mobile and print. This includes managing the ideation, sale, creation, support, execution, tracking and profitability of the full media product portfolio to drive partner engagement and customer demand. Throughout the 24+years I have been in publishing and communications consulting, I've been blessed with the opportunity to work with a broad spectrum of technology experts worldwide.

How have you personally helped advance your company's channel business over the past year?
Our business is the channel, and advocating for the industry. Through the CRN network and content marketing services I am able to help vendors and solution providers connect with each other for mutually beneficial partnerships, get educated on technology and channel trends. I also work very closely with industry leaders through our IoT Advisory Board to bring the OT and IT channel communities together.

What are your goals for your company's channel business over the next year?
Expand our content coverage and platform capabilities, build our relationships and extend our influence over the wider channel community, continue to facilitate better vendor-SP partnerships across existing and emerging technologies.

Outside of your family, please name a woman you admire and why:
I am increasingly inspired by Ursula Burns. She believes that every woman is a pioneer in STEM, and viewing my career through that lens gives me the freedom to see how I can help my business grow beyond the current borders. She advocates for owning your power and for deep self-awareness which enables a person to assess what she has in her skillset and what she still needs to learn. Seeing Ursula in action reminds me to own every step and misstep of my path.

What advice would you give your 16-year-old self?
All of this is endurance training for the bigger, more-rewarding marathon. Stay with it.

If you could master any new job-related skill, what would it be and why?
I've started taking eDX and mashable courses. I'm very interested in business analytics and want to be able to guide my team on how we can improve our project reports and processes as a result.

What's the best book you read this past year and why did you like it?
Do audiobooks count? If so, The View from the Cheap Seats by Neil Gaiman, as read by Neil Gaiman is a collection of about 60 of his essays, articles and speeches over the years, including the Commencement speech he gave to the University of Arts 2012, in which he reminds graduates to "Make Great Art" no matter what. I am inspired by his perspectives on social justice issues as woven into his works on world mythology, goodness and heroism, war, and the insights into his marriage with the amazing Amanda Palmer.

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