CRN 2018 Women of the Channel Details

Rauline Ochs

Consultant, The Channel Company

Location: Newport Beach, CA


Number of years in current position: 8

Number of years involved with indirect sales: 25

Twitter Handle: @rauline

Fun Facts:

Can code
Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Is an extrovert
Can ride a horse

Biography and Background:
Rauline Ochs is a member of the IPED channel research, consulting and training arm of The Channel Company, the publisher of Computer Reseller News (CRN). Prior to IPED, Rauline served as Oracle's senior vice president, North American alliances and channels and senior VP of worldwide alliances for BEA Systems. She began her career with fifteen years at the IBM Corporation, ultimately rising to vice president, America's software channel. Rauline was honored as CRN's Channel Executive of the Year, Top 50 Channel Executives, Most Influential Women in the Channel, Channel Focus North America Top Speaker and recipient of the YWCA Silicon Valley's Tribute to Women Award. A native Californian, Rauline holds a B.A. in economics from the University of California, Irvine and an MBA from the University of Southern California.

How have you personally helped advance your company's channel business over the past year?

What are your goals for your company's channel business over the next year?

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:

What advice would you give your 16-year-old self?

If you could master any new job-related skill, what would it be and why?
Social Media: because I'm on the cusp of the old way of doing business and I recognize the critical nature of today's brands, awareness and viral requirements.

What's the best book you read this past year and why did you like it?

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