CRN 2018 Women of the Channel Details


Lisa MacKenzie

EVP/Partner, The Channel Company

Location: Westborough, MA

URL: http://www,thechannelco.com

Number of years in current position: 10

Number of years involved with indirect sales: 30

Twitter Handle: @lisamackEC

Fun Facts:

Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Lisa Mackenzie is a Partner and Executive Vice President at The Channel Company. A seasoned executive with a diverse set of skills encompassing marketing, sales, product management and operations, she has held several leadership and executive roles overseeing the sales teams, and leading the CRN, XChange and IPED brands. Prior to The Channel Company (formerly UBM), Lisa spent several years in marketing roles in the software and distribution industries providing her with a working knowledge of the customers we serve and solid business relationships.

How have you personally helped advance your company's channel business over the past year?
We are all channel all the time - by nature of being in this company we are helping to advance the entire channel with research, education and information.

What are your goals for your company's channel business over the next year?
Our goal is to expand what we consider the "channel" to be inclusive of new technologies and the ecosystems that come with it. The IOT, IT and Telco channels will eventually be part of the same universe and we are striving to understand and embrace that shift.

What honors, awards, or commendations have you won over the past year?
Sadly none

Outside of your family, please name a woman you admire and why:
There are so many at this time that are NOT admirable, I have to say Michelle Obama because of her grace under pressure and her continued focus on what is real and what matters to actually affect change. Somehow she stays out of the craziness.

What advice would you give your 16-year-old self?
Travel more and go for it!

If you could master any new job-related skill, what would it be and why?
Finance and accounting, because my lack of knowledge there haunts me every day.

What's the best book you read this past year and why did you like it?


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