CRN 2018 Women of the Channel Details


Jennifer Follett

Executive Editor, The Channel Company

Location: Westborough, MA

URL: http://thechannelco.com

Number of years in current position: 5

Number of years involved with indirect sales: 20

Twitter Handle: @jfollett

Fun Facts:

Is a mentor
Can ride a horse
Likes playing video games
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
Jennifer Follett is the executive editor for CRN where she has been covering the IT solution provider channel for 20 years. She currently oversees CRN and CRN.com, the website for the industry's leading channel publication. She previously reported on a number of technology beats for CRN, including networking and VoIP for 6 years. During her time at CRN, she has interviewed a number of industry heavyweights, including Bill Gates, Michael Dell and John Chambers. She graduated from Boston University with degrees in journalism and English and lives in the Boston area with her family.

How have you personally helped advance your company's channel business over the past year?
As Executive Editor, it is my mission to ensure that The Channel Company's editorial properties -- CRN Magazine, CRN.com -- are finding and telling the key stories that will help solution providers drive more sales and improve their businesses. In addition, our Women of the Channel-focused segment of CRN.com expands our coverage of female channel executives and the issues they face. The CRN team of reporters and editors I oversee wakes up every day striving to find a unique, impactful tale to tell.

What are your goals for your company's channel business over the next year?
To ensure that CRN and The Channel Company's editorial properties put up stories every day that you can't read anywhere else. If we develop strong relationships with our solution provider audience, we will get the heart of the issues that impact them most. As a result we will increase our readership and maintain our leadership role as the voice of the channel.

Outside of your family, please name a woman you admire and why:
As someone who harbors secret dreams of one day writing the Great American Novel, I strongly admire anyone who has the gumption and self-discipline to get it done. I therefore am a huge fan of Jane Austen, who not only has written stories and created beloved characters that have endured for 200 years but did so at a time when it wasn't easy for a woman to have a voice, let alone a career.

What advice would you give your 16-year-old self?
Stop worrying so much about how other people view you and worry more about whether you are being your authentic self.

If you could master any new job-related skill, what would it be and why?
I would love to improve my photograhy skills. Journalists today have to incorporate visual storytelling into their craft as well.

What's the best book you read this past year and why did you like it?
"All The Crooked Saints" by Maggie Stiefvater - Steifvater is one of my favorite authors. Someone once described her work as "atmospheric," and I can't really come up with a better word for it. Her latest novel, "All The Crooked Saints" is weird and funny and lovely in all the right ways.


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