CRN 2018 Women of the Channel Details

Corey Cohen

Director of Marketing, Telecom Brokerage Inc.

Location: Chicago, IL


Number of years in current position: 3

Number of years involved with indirect sales: 3

Twitter Handle: @coree1

Fun Facts:

Has a female boss (or is top executive at company)
Is a mentor
Loves Instagram
Is an extrovert
Has written a song
Has studied abroad

Biography and Background:
As Director of Marketing for TBI, I manage the company's multi-channel brand strategies, public relations, events and advertising. I direct both internal and external communications to ensure the delivery of valued products and programs to suppliers and partners, alike. Previously, I headed up business development at B2B, integrated marketing agency, Magnani Continuum Marketing. There, I worked with companies like Siemens, CNA, AARP and Marriott developing global marketing communications. I started my career in public relations for consumer and enterprise technology companies, handling all media relations, product launches, analyst reviews, media tours and educational programs.

How have you personally helped advance your company's channel business over the past year?
Being a master agent, our entire business is comprised of the indirect channel. This past year, as head of marketing, I am focused on increasing selling partner education, customized marketing support, training and testing various ways to consume that (i.e., videos, web, email, guides, events).

What are your goals for your company's channel business over the next year?
Priorities and Goals include: - Increased sales enablement for our Channel Managers and Partners - Always strive for increased revenue from vendors - Selling partner retention - Lead generation - Improved speed-to-market with new technology

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
Anne Chow at AT&T - she is badass because she is humble, extremely smart and in my opinion, demonstrates the saying "speak softly, carry a big stick." She has thousands of employees under her, she oversees various business segments, owns a huge P&L, while still maintaining passion and action to advance women in tech. She's spearheaded many new initiatives in the AT&T org, but also outside and also worldwide. She is truly inspirational.

What advice would you give your 16-year-old self?
Continue to stay the course. You're always looking for something better, but your combined experiences are going to lead to who you are in the end. There is no pre-determined path you need to walk on to get where you need to be. Also, soak it all in.

If you could master any new job-related skill, what would it be and why?
Information security - because it's important to arm yourself and your businesses infrastructure has become such a prominent amongst executives. It would be nice to learn how to safeguard systems and networks from data breaches and cyber-attacks and know more about it. I would be a Chief Security Officer in a later life.

What's the best book you read this past year and why did you like it?
Red Sparrow - I am an avid fiction reader. This book is also being made into a movie. I like girls that kick butt and I secretly want to be a spy.

Unedited Content Provided By Participants