CRN 2018 Women of the Channel Details

Caitlyn McCaughran

Market Engagement Specialist, Auvik Networks Inc.

Location: Waterloo, ON, Canada


Number of years in current position: 0.5

Number of years involved with indirect sales: 2

Twitter Handle:

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has always wanted to be a teacher

Biography and Background:
Caitlyn McCaughran is a market engagement specialist at Auvik Networks Inc. She's been in the channel for two years, and focuses on forming meaningful relationships with other channel vendors. Caitlyn has a passion for event management that she leverages in her current role, which involves traveling across North America and Europe to spearhead Auvik's channel events and connect with industry peers and partners.

How have you personally helped advance your company's channel business over the past year?
I have taken over responsibility of Auvik's events calendar to generate more brand awareness within the channel. Events are responsible for almost half of Auvik's lead generation, which is why - through personal and professional relationships, and a lot of hard work - I've boosted our event presence from 20 in 2017 to more than 60 in 2018. This will allow us to enter new market segments within the channel, and extend our reach to new geographic locations, namely the UK. Over the past two years in the channel, I've had the pleasure to meet and form relationships with many companies and individuals, which was a strong factor in my ability to plan this rigorous calendar. In addition to physical trade shows, I have leveraged those relationships to plan two webinars per month to engage the channel community and position our executive team as thought leaders. In order to succeed in the channel, companies need to have presence in the channel. These events create significant word-of-mouth and media awareness of Auvik, which has contributed to our reputation as a category leader in the channel software space.

What are your goals for your company's channel business over the next year?
This year our focus is breaking into the EMEA market, as we're increasing Auvik's presence overseas for the first time. Our plan is to first generate awareness in the UK through several events before targeting other European markets. As Auvik has grown significantly in the past year, our overall business strategy is to penetrate first the European market before extending to other regions globally, and events will be the key tactic employed to achieve this.

What honors, awards, or commendations have you won over the past year?
I was nominated to sit on the CompTIA Advancing Women in Technology executive council in 2017, and was elected in November. The women who sit on this council are elected by channel peers; no one outside of the organization can nominate a council member.

Outside of your family, please name a woman you admire and why:
Jacqui Murphy, Auvik's VP of marketing. Jacqui has business knowledge that is respected by her peers; she's a thought leader in the channel and is paving a path for women in our industry. She simultaneously represents herself and Auvik with poise and dignity while working tirelessly to advance the Auvik mission. She is the reason I applied to work at Auvik and moved across the country to do so. She's just a force of nature.

What advice would you give your 16-year-old self?
I would tell 16-year-old Caitlyn that it's okay to go into tech being a girl. Before the tech boom in Silicon Valley, there was a stigma associated with girls in our industry. Channel women are so much more than outdated, arcane stereotypes, and I feel sad that I spent time taking another path when IT is what I'm passionate about.

If you could master any new job-related skill, what would it be and why?
I would learn how to code. I think that it's phenomenal you can take something as simple as line code and turn it into a product like Auvik. It's a skill that can really help you stand out in the industry, so I encourage all women in the channel to consider learning code. The possibilities are endless!

What's the best book you read this past year and why did you like it?
I read "What Happened" by Hillary Clinton. This is a book that made me feel anger, grief, hope, and pride. It's a real story about a woman who wanted to make positive change, and lost due to various indignities and blind bigotry. It inspires me to never give up as both a woman and a professional; her dignity and compassion is inspiring.

Unedited Content Provided By Participants