One of our "Power 30 Solution Providers"
Biography and Background:
A native of Tuscaloosa and a graduate of the University of Alabama, Haley currently serves as the Director of Marketing at TekLinks. She is responsible for the overall marketing strategy, procurement and management of marketing and development funds, lead development and overall brand management. Under her leadership, the company has dramatically increased its digital recognition and brand awareness in seven geographic areas. Prior to TekLinks, Haley worked in the healthcare industry for 10 years as Director of Marketing for Medical West Hospital. She received her Bachelors in Communication and Information Sciences from the University of Alabama. Haley is passionate about giving back to the community and serving on multiple service boards including Workshops, Inc and The Red Cross.
How have you personally helped advance your company's channel business over the past year?
By increasing recognition of the TekLinks brand, as well as increasing lead opportunities for our Sales team that have been very beneficial to our bottom company's line. Our increase digital efforts have also given our experts a position as thought leaders in the industry.
What are your goals for your company's channel business over the next year?
To increase our sales qualified leads by at least 10% and increase our overall digital presencs as much as possible. We also hope to conduct even more demand generation events this year, bringing more of our customers and propects together with our experts and technology partners.
Outside of your family, please name a woman you admire and why:
I am a big fan of female entrepreneurs. Barbara Cocoran (Real Estate/Shark Tank), Sara Blakely (Spanx) and Raegan Moya-Jones (Aiden & Anais) are just a few who I admire. They each have amazing stories of failure and resilience and how they overcame major obstacles to succeed. I am inspired by their perseverance and commitment to their own ideas and brands.
What advice would you give your 16-year-old self?
Don't sweat the small stuff! (And don't worry so much about your hair. That hairstyle/trend will be out of fashion next year anyway!)
If you could master any new job-related skill, what would it be and why?
If I could master the skill of adding more hours in the day, that would be great.
What's the best book you read this past year and why did you like it?
"The Life-Changing Magic of Tidying Up" by Marie Kondo. It's amazing how getting rid of stuff can not only unclutter your living space but your entire life. It's also such a simple concept but so often overlooked.
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