CRN 2018 Women of the Channel Details

Tracy Holtz

Director, Security and Information Management Solutions, Tech Data

Location: Clearwater, FL


Number of years in current position: 3

Number of years involved with indirect sales: 23

Twitter Handle: @tmaring0323

Fun Facts:

Can code
Has a mentor
Is a mentor
Loves Instagram
Has climbed a mountain
Likes playing video games
Has always wanted to be a teacher

Biography and Background:
Tracy Holtz is Tech Data's Director of Security and Information Management Solutions. She joined Tech Data in December 1996 and brings over 20 years of strategic channel knowledge to the team. Holtz is responsible for Tech Data's security vendors' sales and marketing teams in the Americas, helping to shape strategy and customer enablement. She began her career in the IT industry when she joined Trans World Electronics in 1993 and held positions in finance and purchasing. In 1996, she joined Tech Data in finance and moved to product marketing in 2001. She's held positions of product manager, senior product manager, marketing manager and senior marketing manager.

How have you personally helped advance your company's channel business over the past year?
Over the past year, my team and I were responsible for customer enablement, sales and executing go-to-market campaigns for our vendors' products, services and solutions - playing a significant role in accelerating Tech Data's Security and Information Management business. Our priorities included creating and launching security-focused customer enablement tools, establishing a security-agnostic customer regional sales representative team, and delivering double-digit growth within our portfolio.

What are your goals for your company's channel business over the next year?
Over the next year, one of my goals is to help support our resellers in significantly growing their Security and Information Management practices. Tech Data has a robust and unique value proposition around next-generation technologies that enable customers to build practices within their level of the journey to maximize profitability. My goal is to continue leading our team's vendor sales and marketing teams to deliver hyper-growth, continue innovating with customers through enablement campaigns, increasing customer reach and onboarding new solutions.

What honors, awards, or commendations have you won over the past year?
Multiple internal recognitions throughout the past year, including senior vice president quarterly shout-outs for excellent achievement.

Outside of your family, please name a woman you admire and why:
I have been blessed to have several women in my life that inspire me daily - either colleagues, friends or family. If I had to reflect on just one, there is a former colleague of mine, Toby McDuffie, who I admire greatly. She overcame personal health issues and never stopped giving back to the community, in addition to accelerating Symantec's cloud business. She is an inspiration, mentor and amazing woman who continues to inspire me personally and professionally.

What advice would you give your 16-year-old self?
Young women today are so fortunate to have such a powerful education tool - the internet - which provides an opportunity for them to educate, research new technologies and join online forums to continue challenging themselves. One key piece of advice I would tell myself and 16-year-olds today is that you really can achieve anything you desire with passion and determination. Always accept the challenge to force yourself out of your comfort zone to learn new things.

If you could master any new job-related skill, what would it be and why?
I personally am always intrigued by cybersecurity and would like to master additional technical aspects of the business such as learning ethical hacker skills.

What's the best book you read this past year and why did you like it?
One of the best books I read recently was "Find Your Why," by Simon Sinek. I had previously read Sinek's "Start with Why" earlier in the year and thoroughly enjoyed the book reflecting on purpose or beliefs that inspire you to apply with others. "Find Your Why" allows you an opportunity to leverage the knowledge gained in "Start with Why" but also find ways to inspire yourself at work, leading you to inspire others around you.

Unedited Content Provided By Participants