CRN 2018 Women of the Channel Details

Suzanne Barrette

Vice President of Sales, OPD, SYNNEX Canada

Location: Toronto, ON


Number of years in current position: 13

Number of years involved with indirect sales: 37

Fun Facts:

Sits on a company board
Has worked for a solution provider organization
Is a mentor
Is an extrovert

Biography and Background:
I am currently Vice President of Sales for SYNNEX Canada's OPD Division and have been an active member of the Canadian Office Products and Computer Supplies market for more than 25 years. SYNNEX Canada acquired Daisytek Canada, a division of EMJ, in 2004. I was one of the founding officers of Daisytek Canada since its inception in 1989. While I oversaw all divisions of the Canadian Operation for Daisytek Canada, my primary focus was Sales, Business Development and Specialized Customer Programs. I have been in the Computer Supplies Industry since 1981. During my first 4 years, I served as National Sales Manager for a large Computer Supplies organization, developing their new Wholesale Division. The following 4 years I started my own Sales Agency in Quebec servicing National Manufacturers with Sales Representation across Canada. The Agency's services included Consulting, Developing Training Programs, Trade Show Participation and Sales Management. Prior to 1981, I held a position as Personnel Manager for a National Retail (Mass Merchant) organization.

How have you personally helped advance your company's channel business over the past year?
If you ask our customers what our strengths are in the Industry, it is our commitment to invest in areas that will help them grow their businesses. I spend much of my time with customers discussing the Canadian market and growth opportunities as well as helping create training programs for their salespeople. I continue to work closely with our Product Management and Sales Teams to grow our overall business while at the same time maintaining a top position in various product segments in the Canadian Market. My strong relationships over the last 25 years with key resellers and manufactures gives us an advantage to introduce new product categories and share ideas with our customers.

What are your goals for your company's channel business over the next year?
To continue to grow our business faster than the market while increasing profitability. To introduce new product categories and expand our reseller offering.

What honors, awards, or commendations have you won over the past year?
I was appointed Chairman of the Board for the Canadian Office Products Association for 2017 through to 2019 by its members. The nomination I received was primarily due to my market experience and influence. The COPA association was incorporated in the Province of Ontario in 1968 and is governed by a volunteer Board of Directors who are leaders in our industry.

Outside of your family, please name a woman you admire and why:
Oprah Winfrey. I purchased her book, "O's Book of Happiness" several years ago. It includes more than 100 empowering articles that have helped me grow over the years. The section on confidence was a tool I used to motivate and mentor my teams and build stronger relationships with my customers. One of my favorite quotes from the book is, "When you get the chance, go for it. You can't accomplish anything worthwhile if you inhibit yourself."

What advice would you give your 16-year-old self?
To welcome challenges that you fear. Push forward and believe in yourself. Trust in your instincts.

If you could master any new job-related skill, what would it be and why?
Public Speaking. I consider myself a strong leader however spend little time speaking to groups of people, primarily women in our industry that I could work with and mentor. I now sit on the F2F Advisory Board at SYNNEX focusing primarily on networking. F2F is a community uniting women from all walks within the IT industry to promote professional and personal growth.

What's the best book you read this past year and why did you like it?
The time that I dedicate to reading is primarily spent on industry magazines and articles as well as vendor-related publications.

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