CRN 2018 Women of the Channel Details


Anne-Kathrin Boeckle

SVP Worldwide Sales, SVA Software, Inc.

Location: Hackensack, NJ

URL: http://www.svasoftware.com

Number of years in current position: 5

Number of years involved with indirect sales: 2

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Has written a song
Has studied abroad

Biography and Background:
Anne-Kathrin specialized in enterprise storage sales at IBM for numerous years, before joining the SVA team-leading international sales for the BVQ product line. Anne-Kathrin is a highly accomplished technology sales leader with a proven background driving revenues and profitability through effective strategic planning, financial management, and operational expertise and channel dynamics. Anne-Kathrin leads all international sales engagements, and demand generation campaigns for SVA Software optimization solutions for IBM Z and IBM Spectrum Virtualize.

How have you personally helped advance your company's channel business over the past year?
In the last year I made major enhancements to the SVA Software Velocity Partner Program including; a support partner program, a professional service offering, and training, all leading to increased profitability and a faster ramp to revenue for our partners. Substantial investments throughout our channel partners on marketing co-op funded lead generation events provided a substantial increase of leads to the channel resulting in joint net new customer acquisitions.

What are your goals for your company's channel business over the next year?
Enablement. through-partner training and marketing activities and of course hitting our number!! My mission in 2017 was to evaluate the needs of our partners with regards to what enablement meant to them. It's more than just product training - it's training on all things SVA Software. In 2018, it's time to take that assessment and plan, and put it into action. With the creation of a new step-by-step enablement plan for SVA's channel development team, a partner can better understand, pitch and ultimately sell more SVA Software solutions because they are more prepared.

What honors, awards, or commendations have you won over the past year?
SVA Sales Leader

Outside of your family, please name a woman you admire and why:
Malala Yousafzai. Her story is so inspirational. To have such bravery and selflessness at a young age is unbelievable. She is a great current role model not only for women but for all genders. I admire that she has dedicated her life to being an advocate for girl's education, women's rights and peace.

What advice would you give your 16-year-old self?
I think that the No. 1 thing, especially with young women, is that a title does not define who you are in the workplace. I see so many young women early in their career who define success as that big title, constant praise and that corner office. If I could talk to a younger me, I'd say that success is being taken seriously regardless of your title, being heard and respected when you walk into a room of decision makers and that sitting in a cubicle teaches lot about dealing with other. Everyone needs to pay their dues.

If you could master any new job-related skill, what would it be and why?
I would like to further develop my leadership skills by actively mentoring others. It is important to not only help others around you learn, but to also help them develop their skills and achieve their objectives. I believe this will help me become a much more effective leader in the future and create a more positive and productive environment for my work team.

What's the best book you read this past year and why did you like it?
It is called The First 90 Days. It's a book that I highly recommend to anyone starting at a new company or just in a new position in general. It helped create a framework for me in preparing to begin working at SVA Software. Starting a new job is always a bit of a new experience any time you do it, so it was important to me to keep everything in mind that I needed to. This book provided me with a great way to approach it all.


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