CRN 2018 Women of the Channel Details

Heidi Biggar

Director, Global Partner Enablement and Recruitment, Sungard Availability Services

Location: Wayne, PA


Number of years in current position: 1

Number of years involved with indirect sales: 7

Twitter Handle: @biggarhb

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
Heidi is a 20-plus-year veteran of the IT industry. She has expertise in IT markets, technologies and consumers and is widely known for her bigger picture view of the industry, insight and excellent communication, creative, and writing skills. She has held a variety of channel, marketing, consulting, analyst and media leadership roles over the years and currently serves as Director of Global Partner Enablement and Recruitment at Sungard AS. In 2017, Heidi was recognized by Dell EMC at Dell EMC World for marketing and channel excellence, receiving the 2017 Dell EMC Global Alliances Marketing Partner of the Year and 2017 Global Alliances Industry Partner of the Year awards. At the time, Heidi served as Director of Alliances Marketing at Sungard AS.

How have you personally helped advance your company's channel business over the past year?
I am personally responsible for developing and executing the strategy, messaging and creative for Sungard AS' first global partner enablement and recruitment program; the program's Channel-focused blog (ChannelView); and strategic marketing programs with Dell EMC that increased Sungard AS' mindshare and relevance and created new lead opportunities and pipeline in key focus areas around digital transformation and hybrid IT (e.g., bimodal IT). In recognition of this contribution, Sungard AS received the 2017 Dell EMC Global Alliances Marketing Partner of the Year and 2017 Dell EMC Global Alliances Industry Partner of the Year awards at Dell EMC Partner Summit at Dell EMC World 2017.

What are your goals for your company's channel business over the next year?
• Continue to think and execute strategically and "out of the box." • Continue to develop and execute innovative programs that build awareness of the Sungard AS Partner Program and brand - and reach Partners in new ways. • Continue to gain mindshare with both the Partner community and our existing Partners. • Educate and enable our Partners to understand what Sungard AS does and when to think of us (i.e., help us rise above the noise). • Simplify. Simplify. Simplify. Make it easy for Partners to do business with Sungard AS.

What honors, awards, or commendations have you won over the past year?
Recipient of the 2017 Dell EMC Global Alliances Marketing Partner of the Year Award and, along with Sungard AS Global Channel team, the 2017 Dell EMC Global Alliances Industry Partner of the Year award by Jay Snyder, Senior Vice President, Global Alliances, Service Providers and Industries, Dell EMC.

Outside of your family, please name a woman you admire and why:
Ellen DeGeneres - Ellen brings love, levity and laughter to a divisive world while remaining true to her beliefs and being respectful to those around her. She is also passionate about what she does and continually gives back to the community. Lastly, she doesn't let her age or gender define her. She lives life fully and passionately and it shows in her work.

What advice would you give your 16-year-old self?
To invest in passions. To avoid comparisons and shun labels. To stay the course.

If you could master any new job-related skill, what would it be and why?
I would do a year-long deep-dive on the business side of the channel/industry segments. Increasing my knowledge in this area would help me maximize the effectiveness of the programs I develop for and with our partners and the pipeline/revenue these programs generate.

What's the best book you read this past year and why did you like it?
No single book stands out as "best book of 2017"; I have enjoyed reading "light reads" throughout the year. Reading is my time to decompress and reinvigorate.

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