CRN 2018 Women of the Channel Details


Biography and Background:
Talia Schmidt is a global marketing expert in IT with experience in digital marketing strategies and partnership planning. Before joining Atera, Schmidt was the Director of global markets at SafeDK, a mobile application company. Previously, she worked at adCore, a leading advertising technology platform, in various leadership roles. Most recently, she served as adCore's Chief Revenue Officer. She earned her bachelor's degree in International Relations from The Hebrew University and an MBA from the international program at Tel Aviv University.

How have you personally helped advance your company's channel business over the past year?
In 2017, Atera saw double-digit growth. As the leader of the company's marketing division, I built a digital-first marketing strategy to help drive the growth. With thousands of customers in more than 44 countries, our marketing plan was a multi-prong, robust, approach. Through the digital marketing efforts, we helped drive new leads, and ultimately, new clientele for the company. Through incentives like a 30-day free trial, we offered creative ways to deliver the messaging to potential customers and convert them into active users of our IT management platform. Last year, I lead efforts to create an enablement community to offer more education and training for MSPs interested in growing their businesses. This has offered a lot of success to MSPs, and we are excited about their growth. When our clients are successful, we are successful. I also drove efforts to build Atera's first-ever advisory board, comprised of MSPs around the world.

What are your goals for your company's channel business over the next year?
I have two main goals in 2018 for our end-to-end marketing strategy. First, my team and I are focused on enabling our MSP partners to grow and gain more maturity in their business practices. The second goal is to continue communicating with our clients in the most impactful and efficient way. We're always listening to feedback to discover new ways to improve the experience. Feedback is then passed to our R&D team who immediately starts working on any new updates to our IT management platform.

What honors, awards, or commendations have you won over the past year?
In 2017, under my leadership, Atera was named a Tech Innovator finalist by CRN, which was a great honor. The company was also named a Best Channel Vendor by Business Solutions Magazine.

Outside of your family, please name a woman you admire and why:
A woman I most admire is Sheryl Sandberg. In her career, she has proved to be an innovator in IT, an impactful leader, and an activist. In an industry with few female leaders, she has been an inspiration to me and my career. As an author, she motivated millions of women to step up and lead. As a spinoff of her book, she founded LeanIn.org and Circles so women around the world can have an opportunity to gain support and education. Her leadership has taught me how to be a mentor and to help other professional women achieve their goals.

What advice would you give your 16-year-old self?
I would tell my 16-year old self that you can accomplish anything with hard work, time, and dedication.

If you could master any new job-related skill, what would it be and why?
If I could master any new job-related skill it would be to improve my ability to code. If I could improve on this skill, I could move faster in my daily activities, and it would make everyday tasks much easier.

What's the best book you read this past year and why did you like it?
The best book I have read over the past year is Tools of Titans by Timothy Ferriss. The book is fascinating because of the author's research about the most successful people in the world. It was great to learn about the habits and tactics of those who have achieved so much in life.


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