CRN 2018 Women of the Channel Details


Biography and Background:
For nearly 24 years, Marina Brook has worked within the Australian and New Zealand (ANZ) channel to create long-term success and high-performing teams, as well as to help create and execute sales and marketing strategies that drive partner awareness and technology take-up. A results-driven executive with an enviable track record, she brings this wealth of experience to her current role at StorageCraft as Head of Sales, Asia-Pacific (APAC). Marina's responsibilities include managing the APAC channel and expanding the business into emerging markets. Prior to joining StorageCraft in 2013, Marina help leadership positions at Express Data (now Dicker Data Limited), Ingram Micro, ACA Pacific, Hummingbird Ltd, and Datawatch Corporation. Marina received a degree in Information Technology from the University of Technology, Sydney.

How have you personally helped advance your company's channel business over the past year?
During the past year, I have continued growing StorageCraft's regional business, which is 100 percent channel-focused (we have more than 5,000 channel partners in Australia and New Zealand). I've also led the company's expansion into Asia, where we already have several new channel partners. I have strengthened our emphasis on total support for channel partners, including providing education, tech training, and support, as well as sales and marketing backup. Key initiatives include: - Onboarding four new distributors, further enhancing StorageCraft's channel presence, and expanding into emerging countries in Southeast Asia. - Contributed to establishing the StorageCraft brand and strong market share in the SME channel across APAC. - Working on strategies and tactics designed to develop channel business, including: *Roll-out of Partner Program. *Established a Partner Onboarding Process. *Developed a series of Technical Deep Dives to assist partners in understanding StorageCraft Technology. *Designed a successful campaign to drive dormant partners and recruit new partners. *Developed educational videos, case studies, and white papers. *Contributed numerous published news articles to key media. *Nominated as a finalist for two industry awards (Cloud Vendor of the Year and Software Vendor of the Year) - ARN Awards.

What are your goals for your company's channel business over the next year?
My primary focus will be on accelerating the expansion of StorageCraft's highly trained, skilled, proactive, and effective channel partners in Australia, New Zealand, and across Asia. Objectives include: - Double the number of StorageCraft partners. - Improve the company's net promoter score. - Become the No. 1 channel vendor in intelligent data management. - Expand into more countries in Asia, such as Hong Kong, China, Korea, and Vietnam. - Successfully launch new technologies throughout the region. - Position StorageCraft as a thought leader in the market.

What honors, awards, or commendations have you won over the past year?
• Invited to be a special guest at a number of industry events held by Australian Reseller News (ARN) and Computer Reseller News (CRN). - Asked to be a judge for the annual ICT ARN industry awards held by ARN.

Outside of your family, please name a woman you admire and why:
Aubrey Hepburn, as she possessed both grace and style. Of all her movies, my favorite is Breakfast at Tiffany's. I think every woman wanted to be her. Even though she experienced stellar success and was voted the most beautiful woman in the world, she never lost her humility. Family was extremely important to her, as was her work in later years with UNICEF.

What advice would you give your 16-year-old self?
With social media being such a big part of our lives now, don't get too caught up in the superficial world, stay down to earth, don't believe everything you read, education is king, and listen to your inner self.

If you could master any new job-related skill, what would it be and why?
Growing up in days before iPhones and social media, I am constantly asking my kids for help. I would like to gain more insight and understanding into how social media strategies can improve brand awareness, help acquire new customers, and broaden the network of channel partners. I will be focusing on all of these elements.

What's the best book you read this past year and why did you like it?
"A Thousand Splendid Suns", by Khaled Hosseini. A powerful story from a NY Times best-selling author, it's about two incredible women, Laila and Mariam, in Afghanistan. A very moving, heart-wrenching story of self-sacrifice - it gave me deep insights into the history of Afghanistan and the plight of its people.


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