One of our "Power 100 Vendors"
Biography and Background:
Brooke Cunningham serves as Area Vice President, Global Partner Programs, Marketing and Operations at Splunk. In this role, she designs and implements Splunk's Global Partner+ Program, delivers partner marketing, communication and loyalty programs plus drives all related day-to-day partner operations. Prior to Splunk, Brooke spent four and a half years with BI vendor Qlik, where she was VP, Global Partner Marketing, driving partner communications and loyalty programs, the partner portal, plus programs to support the Qlik Partner Program. Brooke has twenty years experience building Alliances and Channel programs that drive business growth with Global SI's, Technology Alliances, MSPs, OEMs, Distribution & Resellers. Brooke has held positions such as VP, WW Marketing for the Data Management unit at CA Technologies, a 100% through channel business unit, Senior Director, Global Partner Marketing for SAP and partner program and field channel marketing roles at Business Objects and Crystal Decisions. Brooke's entire career has been focused on enabling partner businesses
How have you personally helped advance your company's channel business over the past year?
In my role leading the Global Partner Program, Marketing and Operations, my team has spearheaded the growth and development of the Partner+ Program, driving continuous advancements, improving the partner experience and expanding Splunk's partner-listening initiatives. In particular, the last 12 months saw the launch and enhancement of several major programs and services which Brooke led within the Partner+ Program, including: Launch of the new Splunk Partner Portal, empowering partners to grow and manage their Splunk business from a modern, easy-to-use interface. Partners have easy access to deal registration, marketing tools, program guidelines, certification and other Splunk resources. Since the portal launch in mid-July, the new portal has had more than 18,000 user logins from nearly 90 countries. Introduction of the Partner+ Managed Service Provider (MSP) Program to streamline the partnership process for MSPs, supported by global Splunk Authorized Distributors to recruit, onboard, and manage MSPs. Introduction of the Partner+ Professional Services Program to provide an enhanced partnering model for professional services delivery partners. Enhancements to the Partner+ Reseller Program, providing a simplified and globally consistent discount structure, new and mutually beneficial rules of engagement and a simpler transaction registration process.
What are your goals for your company's channel business over the next year?
My goal at Splunk is to create an exceptional partner experience and enhance the efficiency of our program. In the next year, that means: Increasing partners' profitability Increasing overall percentage of company revenue that comes through the channel Continuing to drive company growth through partner revenue Increasing partners' capabilities with Splunk Increasing the amount of net new customer accounts coming through partners Creating an excellent end-to-end experience for Splunk partners
What honors, awards, or commendations have you won over the past year?
CRN Channel Chief 2018 Including CRN Most Influential Channel Chief listing for 2017 CRN 5-Star Program Award 2017 (specific to my area of responsibility) Top 55 Cloud Channel Executive awardee, Channel Visionaries CRN Women of the Channel 2017 INCLUDING CRN Women of the Channel Power 100 2017
Outside of your family, please name a woman you admire and why:
It's hard to name just one! We are fortunate at Splunk to have strong women on our executive team, including Splunk's Chief Revenue Officer, Chief of our Security Practice and our Chief People Officer - these are all strong and inspiring women! Throughout the last couple years, I have also been particularly inspired by Sheryl Sandberg. Not only for all her professional successes, but her impact on the world with the Lean In initiative and in the graceful and poignant way she has handled losing her husband, a truly awful tragedy to endure.
What advice would you give your 16-year-old self?
My advice would be "You don't have to be perfect." As a recovering perfectionist, I really could have benefited from this advice earlier in life!
If you could master any new job-related skill, what would it be and why?
Given the nature of my global role working with partners all around the world, I want to learn to speak more languages. I can speak French and Portuguese. Spanish and Japanese are next on my list!
What's the best book you read this past year and why did you like it?
The best work-related book I have read this past year was Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin. The book centers on the teamwork and leadership. It emphasizes the team over the individual and leaders being accountable and truly owning everything within their area of responsibility.
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