CRN 2018 Women of the Channel Details

Allison Clarke

Director of Global Channel Programs, Sophos

Location: Burlington, MA


Number of years in current position: 1

Number of years involved with indirect sales: 13

Twitter Handle: @aliaclarke32

Fun Facts:

Has a female boss (or is top executive at company)
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Is an extrovert
Has written a song
Has studied abroad

Biography and Background:
Allison Clarke, Sophos director of Global Channel Programs, has 13 years of channel experience in sales operations, training, marketing, and program management. Allison joined Sophos in 2017 to lead its global programs team. Prior to Sophos, Allison spent almost 10 years at McAfee as the director of Global Programs and Enablement and was instrumental in the design, development, operations, and management of the McAfee Partner Program and all channel profitability and enablement offerings worldwide. Allison's marketing and product management background in the security and embedded OEM space, as well as her education in finance, provide her with the business acumen and cross functional vision to execute on innovative offerings for channel success.

How have you personally helped advance your company's channel business over the past year?
One of my biggest achievements at Sophos thus far has been leading the launch and expansion of successful regional partner programs across the globe. This includes the Cloud Security Provider (CSP) program, which offers training, certification and financial incentives to channel partners so they can support customers using or migrating to the public cloud. Other programs I have helped bring to market globally from North America include partner roadshows and accreditation for Sophos' Synchronized Security strategy. The simplicity with which partners can become certified has been hugely successful in North America and in other regions, and has allowed partners to deepen relationships and revenue opportunities with customers. Certification has also helped Partners make warding off complex and evolving cyber threats a top priority for their customers. By growing Sophos' world-class programs and key initiatives, I help ensure Sophos' channel-first, channel-only and channel-best mantra rings true all over the world.

What are your goals for your company's channel business over the next year?
My biggest goal for 2018 includes continuing to strengthen the consistency of successful Sophos partner programs across the globe. This includes practicing predictable execution of programs, better visibility into all aspects of the relationship that partners have with Sophos, and a focus on simplifying Sophos' training and certification offerings for partners.

What honors, awards, or commendations have you won over the past year?
2018 CRN Channel Chief 2017 CRN Women of the Channel CRN's 100 People You Don't Know But Should in 2017

Outside of your family, please name a woman you admire and why:
I admire Sheryl Sandberg for spearheading awareness and change in the workplace and at home by challenging antiquated views of traditional female and male roles.

What advice would you give your 16-year-old self?
I would tell my 16-year-old self to continue pursuing your goals and dreams, but if they change or life doesn't go as planned, that's ok too! Change is part of life, but keep pushing ahead and don't settle.

If you could master any new job-related skill, what would it be and why?
I would like to master patience and persistence. These skills will aid in our goals to create and implement world class programs globally.

What's the best book you read this past year and why did you like it?
More than anything, I read channel and business publications to keep up with the news and current trends, especially those that will impact our partners. My favorite publications include CRN, Forbes, The Wall Street Journal and The Economist. When it comes to books, you can find me most often reading children's books to my kids. My favorite is Chicka Chicka Boom Boom by Bill Martin, Jr. and John Archambault.

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