CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Dee Dee Acquista

Vice President, Global Channels, SentinelOne

Location: Dallas, TX


Number of years in current position: 1

Number of years involved with indirect sales: 20

Twitter Handle: @deedeeacquista

Fun Facts:

Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Can ride a horse
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
Dee Dee Acquista has more than 20 years of experience as a channel sales executive, demonstrating outstanding performance and leadership in channel practice and development, strategy execution, marketing, and sales. Regarded as an "execution machine," she has successfully leveraged relationships that she developed with key channel partners in every company and each role she has held throughout her career. Equally strong in recruiting and developing strategic partners and top-performing teams, she has built an impressive record of exceeding targets for global channel strategy and execution. Her entrepreneurial mindset, industry expertise, and ability to execute on strategies that align business objectives with channel resources has resulted in unprecedented results. Before joining SentinelOne Dee Dee led Proofpoint's world-wide channel organization where she developed and drove the strategy that was instrumental in achieving 200+% channel growth during her tenure at Proofpoint.

How have you personally helped advance your company's channel business over the past year?
Over the past year, I worked to identify the right set of security partners for SentinelOne to focus on and established a well-organized team to support the channel efforts. In addition, I've added great talent to the NA Channel organization. I launched a margin enhancement program for the North American partners called 'Margin is King' that identify prospects and help SentinelOne close new businesses. I developed and kicked off an incentive program for our North American Partner Systems Engineers. They are rewarded for receiving specific S1 training and for redelivering that information to prospective customers. Additionally, I coordinated strategic participation in & meet in the channel events alongside Fortinet, as one of their security fabric ready partners.

What are your goals for your company's channel business over the next year?
Over the next year, our main goal is to continue focusing on building strong / dedicated relationships with our strategic partners worldwide. SentinelOne will continue training these partners on how to identify and close prospects, while rewarding them for their success. Additionally, I'm planning on establishing a handful of new partnerships that will help us fully leverage the power of the channel.

What honors, awards, or commendations have you won over the past year?
2017 and 2018 CRN Channel Chiefs Award 2017 CRN Women of the Channel Award 2017 Girl Scout Leader and Philanthropist

Outside of your family, please name a woman you admire and why:
Deb Weatherwax, SVP National Sales Performance Manager at Bank of America Merrill Lynch. I met Debbie when our daughters became friends at pre-school. Deb has spent 20+ years with Bank of America. She's a dedicated employee, wife, Mom, daughter, daughter-in-law, athlete, and friend. I love her attitude, and I enjoy having a sounding board in my life that is not in the same field as I am. Deb offers a unique perspective, 'juggles' like a champ, and is always good at helping me come up with new team-building ideas. Fortunate to have her in my life.

What advice would you give your 16-year-old self?
I was very serious at 16. I graduated from high school at 17, and completed my college degree 3 months after turning 21. When I started working for a local computer reseller at the age of 16, I knew that I really wanted to work for Apple. I spent the first decade of my career doing just that - working for Apple. I would likely tell my 16-year-old self to "chill out a little" and "take my time" getting to the real world. However, if I had done that, there is a chance I wouldn't be where I am today.

If you could master any new job-related skill, what would it be and why?
I'd like to improve my social media marketing skills to drive more sales. I am trying my best to keep up with the changing world.

What's the best book you read this past year and why did you like it?
"How to Raise An Adult" by Julie Lythcott-Haims. This book was a nice reminder that the knowledge and some of the traditions on how to raise kids that come inherently to me and my husband are the right things to do - this will give them a good foundation for life.

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