CRN 2018 Women of the Channel Details

Brenda McCurry

VP Merchandising, ScanSource POS & Barcode, ScanSource, Inc.

Location: Greenville, SC


Number of years in current position: 4

Number of years involved with indirect sales: 34

Fun Facts:

Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
I started my IT career as an intern working for IBM while attending college. After graduation, I joined a small regional technology distributor. I've had the privilege to work in the distribution portion of the Channel for 34 years, holding positions within sales, marketing and merchandising. As a sales manager, my focus was to develop a completely new sales training and recruitment program in order to develop strategic partnerships with our customers. As a vice president of merchandising, my role encompasses managing the overall POS and Barcode manufacturer partnerships while driving strategies to provide the right solutions for our customers.

How have you personally helped advance your company's channel business over the past year?
This past year, I worked on many programs and services to help educate and enable our partners to find new ways to become more efficient in their day to day operations while looking for growth opportunities. We launched a new self-service platform that will make it easier and more efficient for our partners to do business with ScanSource. Also, I worked with my teams to create educational training and enablement programs focused on industry growth areas like the rugged mobile computer devices moving to a new operating system and the self-service kiosk becoming the must-have technology.

What are your goals for your company's channel business over the next year?
In 2018, our primary goal is to enhance the overall customer experience by having our teams focus on strategic planning with our resellers. We will be developing new programs around service and solution offerings in order to help our partners reduce their deployment cost and capitalize on end user growth opportunities.

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
I work with many great women that have impacted my career over the past 34 years. It's hard to select one person in particular, but someone that's had a big influence on my leadership style is Kathy Dority. She is a strong leader in my community with a passion for helping others develop leadership and life skills. I've learned from Kathy how to listen without judging and the importance of a servant's heart when leading others.

What advice would you give your 16-year-old self?
Learn how to maximize all opportunities but stay true to myself, be confident that I can accomplish anything and be flexible knowing that change will occur.

If you could master any new job-related skill, what would it be and why?
I would like to become a more dynamic public speaker. I feel that it's important to be comfortable on the stage and deliver a motivating message that is relevant to my audience.

What's the best book you read this past year and why did you like it?
Leaders Eat Last by Simon Sinek, and this quote from the book reminds me that it's a privilege to lead my team each and every day. "Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest".

Unedited Content Provided By Participants