CRN 2018 Women of the Channel Details

Rhonda Trainor

Director of Merchandising, ScanSource, Inc.

Location: Greenville, SC


Number of years in current position: 4

Number of years involved with indirect sales: 10

Twitter Handle: @rhondat750

Fun Facts:

Has a female boss (or is top executive at company)
Sits on a company board
Has worked for a solution provider organization
Is a mentor
Can ride a horse
Likes playing video games

Biography and Background:
As a Director at ScanSource, Rhonda's primary focus is on strategy development and execution. Her role encompasses strategic business planning, product planning, marketing expertise, communications, pricing and business development. Rhonda has a combined 15 plus years of supply chain and channel experience, as well as extensive experience with field sales and marketing. She is very passionate about nurturing careers along with personal growth and leadership development. Having joined ScanSource in November 2007, Rhonda has held various roles within supplier relations and supply chain. She classifies herself as a mom with a career. Rhonda has been married to a wonderful man for ten years, and they are a blended family with three children, all college age or older.

How have you personally helped advance your company's channel business over the past year?
Since joining ScanSource, I have managed supplier relations within several of our business segments. I have worked closely with several manufacturers to strengthen relationships and to shift their mindset on the power of distribution as an arm to support their recruitment, enablement and field support. In ensuring that they have a long-term plan and operational strategy to build on, their growth ensures that our mutual partners, as well as ScanSource, all experience growth. Working alongside our sales teams has provided significant insight as to what the customers are looking for to provide them the best processes, programs and strategies. Having been involved with cloud and services over the last few years, I have been able to use the knowledge I've acquired from these segments to develop programs and enablement vehicles to provide more value to our partner community and to help them grow their overall business with ScanSource.

What are your goals for your company's channel business over the next year?
I have a simple, but important answer. Our goal would be to work closely with our partners to expand our relationships and the value that we bring to them and their end customers. Our goal is to build programs, solutions and services that enable our partners to be successful, therefore positioning ourselves as their trusted advisor.

What honors, awards, or commendations have you won over the past year?
2018-2019 Channel Partners Editorial Advisory Board

Outside of your family, please name a woman you admire and why:
Carly Fiorina, who is best known for being the first woman CEO to lead a Top-20 organization. Carly also ran unsuccessfully for the Republican Presidential seat in 2016 where she lost to Donald Trump. I admire that she has not been afraid to take risks in her career path and she has always been confident in her own abilities. She was fearless in her decision making although she knew that those decisions were not always popular. She has a strong background in two very different "industries" (technology & politics), which is not common in our culture.

What advice would you give your 16-year-old self?
I would remind myself or anyone else the same age to not let anyone change who we are at a core level. Be confident and comfortable with your own abilities and knowledge. Take more risks and be fearless! I would also recommend networking with others whom you admire, and learn from them. Build yourself a strong network of individuals that you can ask for advice - individuals who can help you in your own career path journey.

If you could master any new job-related skill, what would it be and why?
I have always thought it would be beneficial to have more technical skills, i.e., to have the patience to be more mechanical and to understand exactly how things work at a component level. I think that it would lend to being stronger at understanding our products and to support our teams and customers more effectively. This is also a skill that I would be able to apply in my personal life around my home and vehicles!

What's the best book you read this past year and why did you like it?
A Man Called Ove was one that made me laugh and cry at the same time. Ultimately, it was a great reminder about why we should not judge others by what we see on the outside cover. Everyone has his or her own individual quirks and spirit. Until we understand a person's story, we cannot begin to appreciate their individuality and how they may positively impact our own lives.

Unedited Content Provided By Participants