CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Meaghan Sullivan

Vice President, Global Channel Marketing and SME, SAP

Location: San Francisco, CA


Number of years in current position: 6

Number of years involved with indirect sales: 14

Twitter Handle: @MeaghanSV

Fun Facts:

Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Meaghan Sullivan is the VP of Global Channel Marketing at SAP. She is tasked with accelerating global revenue through channel as well as the SME route to market overall for SAP. Sullivan focuses on Demand Generation activities to provide SAP partners with innovative programs, campaigns and resources that enable them to grow. Prior to SAP, Sullivan was vice president of channel strategy at HP. Before joining HP in April 2008, she held various business and market development positions at Motorola, Pillar Data Systems and BakBone Software. Sullivan also served as senior manager of Strategic Alliances at Veritas and worked in Product Marketing as strategic account executive at Quantum Corporation. Sullivan studied international business, economics and Japanese at Konan University in Japan and University of Puget Sound in the U.S. Meaghan is a member of Advancing Women Executives (AWE), The Professional Business Women of California (PBWC), YPO Executive Committee, leader and mentor of several Lean-In Circles and involved in Hope4Kids International. Meaghan has been ranked Top 100 Women in the Channel by CRN 9 years running from 2009 through 2017, awarded the Power 100 3 years as well as awarded #2 most influential sales leader in the channel by CRN.

How have you personally helped advance your company's channel business over the past year?
SAP has experienced significant growth in our channel over the last 6 years. SAP is proud to have 17,000 channel partners in with 5,000 serving the SME space. We are proud to say that >85% of our SME business is through our partners and collectively brought in 10,000 net new customers to SAP in 2017. Under Meaghan's leadership, the team has brought forth several industry leading programs and initiatives to market for our partners including the Growth Matters Network, a collaborative social platform for SMEs to connect, learn and grow in business as well as leading edge Virtual Agency demand management platform for our partners. We continue to lead the Digital Transformation with our partners and provide them with the most comprehensive virtual learning with the SME Digital Academy as well as our face to face Marketing Excellence workshops which have trained over 3000 partners to date across the globe. We are also proud of our Social Selling Platform and training which ramped up significantly in 2017 and we are working hand in hand with our partners on their digital transformation journey by offering certifications, training and deep audits to ensure they are aligned with the new customer buying journey

What are your goals for your company's channel business over the next year?
We continue to have aggressive growth goals for our channel in 2018 and look forward to recruiting more industry leading SME channel partners who can continue to help us accelerate business across the world by bringing in net new names to SAP in this space. SAP is deeply committed to our partner space and will continue to collaborate with them on aggressive growth and profitability goals for 2018

What honors, awards, or commendations have you won over the past year?
• Sirius Decisions awarded the team with the "Channel Program of the year" - CRN awarded Meaghan Top women of the channel for the 9th year in a row for 2017 - Membership into Advancing Women Executives program in 2017 - Serves on YPO (Young Presidents Org

Outside of your family, please name a woman you admire and why:
Christine Lagarde, who is a French lawyer and politician who has been the Managing Director of the International Monetary Fund since 5 July 2011. I have had the privilege to attend the World Economic Forum in Davos for two years and had access to hear Christine speak on a platform for Women Advancing in Business and Leadership across the world. Christine believes that with global economy recovering, governments must now lay the foundation for long-term growth, by creating the conditions for women everywhere to realize their full potential. Discrimination and abuse against women can no longer stand.

What advice would you give your 16-year-old self?
_Feel empowered to fly and never let anyone take away your courage, confidence or independence. Take big risks, fail fast and when life gets hard embrace those feelings and harness that "fear" into positive energy to make changes to move you forward

If you could master any new job-related skill, what would it be and why?
I would master the ability to measure the impact of social media as it translates to revenue because digital transformation is KING and as an industry we have not yet figured out how to directly measure the financial impact of social reach and engagement as it relates to pipeline and deal impact.

What's the best book you read this past year and why did you like it?
Leonardo da Vinci by Walter Iaasacson. __ It was a brilliant study of where genius meets creativity. As put best in this book review by Goodreads, "Leonardo's delight at combining diverse passions remains the ultimate recipe for creativity. So, too, does his ease at being a bit of a misfit: illegitimate, gay, vegetarian, left-handed, easily distracted, and at times heretical. His life should remind us of the importance of instilling, both in ourselves and our children, not just received knowledge but a willingness to question it - to be imaginative and, like talented misfits and rebels in any era, to think different."

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