CRN 2018 Women of the Channel Details


Diane Pereira

Head of Executive Communications, Partner & SME Marketing, SAP

Location: Boston, MA

URL: https://www.sap.com

Number of years in current position: 7

Number of years involved with indirect sales: 23

Twitter Handle: @DianeP_SAP

Fun Facts:

Can code
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Has climbed a mountain
Can ride a horse
Has written a song
Has always wanted to be a teacher

Biography and Background:
Diane leads an experienced team that drives communications for SAP's partner business. With 20+ years of experience, she provides valuable contributions to SAP's channel operations, with a focus on strategic messaging, executive communications, branding, and partner enablement. Diane joined SAP in 2005 and has been an instrumental part of the company's channel growth. She was a member of the original team that developed SAP's award-winning global partner program, SAP PartnerEdge, and spearheaded communications for the program's biggest evolution in a decade in 2015. Previously, she held channel-focused positions at Tech Data and Computer Associates (now CA). She has been a finalist in SAP Marketing People's Choice Awards for leadership and teamwork. In 2016, she was chosen to participate in a highly selective corporate social responsibility initiative in Rwanda, focused on furthering Rwanda's IT-driven economic aspirations with a non-profit technology consortium. Last year, she served as a mentor for the program, travelling to Brazil to help train new participants.

How have you personally helped advance your company's channel business over the past year?
I am proud of my role in last year's SAP Global Partner Summit, SAP's premier annual event for partners. I spearheaded an initiative to ensure that our program emphasized future SAP innovations that will take partners to the next level and generate long-term success for their business. Most notably, this included a focus on SAP Leonardo, SAP's digital innovation system that provides a rapid path to digital transformation through new technologies like machine learning, blockchain and AI. Overall, more than 1,600 attendees participated in SAP Global Partner Summit - the largest audience to date - and #SAPPartnerSummit was the highest-trending hashtag on Twitter throughout the day. I also put a lot of energy into training the next generation of channel leaders at SAP, sharing my marketing and communications experience and knowledge with them. These kinds of mentor-mentee relationships really help SAP develop innovative programs that make our partners even more successful.

What are your goals for your company's channel business over the next year?
Already more than 180,000 small and midsize companies use SAP. I'm focused on helping SAP attract even more of them through our partners, and helping our partners expand their current business. The key will be to help partners make SAP relatable to more users by sharing our story and purpose - demonstrating how business just like theirs are succeeding with SAP. These efforts will help drive awareness of SAP and contribute to our goal of becoming a top 10 global brand.

What honors, awards, or commendations have you won over the past year?
I was selected by SAP to be a mentor to an SAP Social Sabbatical team in Florianopolis, Brazil. This mentorship position was awarded due to my previous sabbatical experience in Rwanda and after a selective process among program graduates. Sabbatical is a unique opportunity for top performing SAP employees to visit emerging markets to help innovative, socially committed organizations in the region solve business challenges. These experiences also enable young people to explore global team environments and helps put them on the path towards successful careers.

Outside of your family, please name a woman you admire and why:
Emma Gonzalez, a survivor of the Parkland, Florida, school shooting, who immediately became the voice of a generation following this tragedy. She's a young woman, but she has shown such courage and determination to fight for what she believes in. Amazingly articulate, she and her peers have the potential to lead an incredible revolution around gun control - making mass shootings a thing of the past.

What advice would you give your 16-year-old self?
Don't doubt your self-worth. If you could see yourself the way you will when you're older, you never would.

If you could master any new job-related skill, what would it be and why?
Designing a beautiful PowerPoint presentation. I'm a writer. But with the business world becoming increasingly digital and design focused, the visual experience is critical. My PowerPoint skills leave a bit to be desired!

What's the best book you read this past year and why did you like it?
"Born a Crime," by Trevor Noah. I learned so much about apartheid through his personal story. His style of storytelling makes you truly feel like you are in the moment - witnessing his experiences with him. It included just the right amount of humor on a very serious topic, and I loved how he told the story of his tough upbringing so genuinely, without self-pity. What a journey he's had!


Unedited Content Provided By Participants