CRN 2018 Women of the Channel Details


Biography and Background:
A true Modern Marketer in every sense, Lorraine Maurice lives and breathes channel marketing. Lorraine's partner expertise and innovation as a modern marketer are reflected in her passion for channel marketing. Through her work at SAP, she strives to help her partners navigate the digital transformation that is driving business today and incorporate strategic digital marketing and social media program initiatives aimed at developing awareness and ultimately pipeline development. Lorraine lead's SAP's SME Digital Marketing Academy, a global marketing enablement platform for SAP's valued partners. This unique initiative helps partners develop their marketing expertise and support sales through a combination of live, on-demand and in-person sessions. She is also a key contributor to the SAP Partner First philosophy, working closely with partners and other SAP Executives to ensure SAP partners are at the center of SAP's growth strategies. Ms. Maurice is also an active supporter of SAP's fellowship program, which is designed to allow employees opportunities to grow professionally and advance their career by taking positions in other departments. Through this program, she has successfully taught partner and channel marketing to as many people as possible and helped develop their careers and mentor them.

How have you personally helped advance your company's channel business over the past year?
Channel business is about showcasing and putting partners in a place where they can succeed. In today's digital environment, it is more important than ever to not only understand your customer but to connect with them throughout the entire customer journey. My team has put into place skill transfer programs designed to help our partners become modern marketers by embracing and using digital marketing and social media to fuel that connection and drive revenue.

What are your goals for your company's channel business over the next year?
My goal is to help SAP partners succeed in the SME Marketplace, to understand the importance of cloud in today's marketing landscape and to understand that marketing is leading sales in the world of digital transformation. With the launch of our new Digital Marketing Academy - Advantage program, we are enabling partners of all sizes. Whether your business development, sales or have a marketing title, we built a program to help deliver the new marketing knowledge and skill set needed to drive revenue and today's digital world.

What honors, awards, or commendations have you won over the past year?
N/A

Outside of your family, please name a woman you admire and why:
I greatly admire Peggy Ballard, a true "Woman of the Channel" her entire career. I have watched the way she has managed to work with grace and dignity to accomplish her career goals and objectives. Through the course of her career, Peggy has been dedicated to helping young women succeed in business through her mentoring. I especially admire her for the way she has managed - and balanced - her personal and family relationships while working a very demanding job.

What advice would you give your 16-year-old self?
I would give my 16-year old self the same advice I give all 16-year olds I speak with Develop your social communication skills and learn how to write effectively. Next, you must be able to present your ideas and speak confidently. Finally, learn how to read financials. If you pay attention to these three core skills, regardless of the career path you choose to follow, they will help you to be successful.

If you could master any new job-related skill, what would it be and why?
I would like to learn how to code. Not only because the process of developing apps, or new programs are incredibly fun and exciting. I absolutely believe that developing coding as a skill, also creates a different, more effective and productive mindset towards solving problems - to look at problems from a bigger picture and adapt.

What's the best book you read this past year and why did you like it?
While it was written for the real estate industry, "The One Thing" by Gary Keller is a fantastic tool, both personally and professionally, for learning to focus on what is most important to you in every aspect of your life. It was an amazing reminder for me to prioritize programs, projects and more not only for myself but for my team. Basically, it's: "Think BIG, then focus on ONE SPECIFIC thing at a time." It has become an everyday life tool that I use.


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