CRN 2018 Women of the Channel Details

Allison Gapter

Sr. Director, Global Partner & SME Communications, SAP

Location: Denver, CO


Number of years in current position: 7

Number of years involved with indirect sales: 23

Twitter Handle: @agapter

Fun Facts:

Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games

Biography and Background:
Allison is a dynamic team leader, passionate about achieving results through effective communications. At her core she is a socially interactive person who is always fascinated to learn about other people and cultures. Allison's career in global communications is a natural extension of this innate interest in others. Being able to take complex information and distill it into a message that is discernible for anyone is something at which she enjoys and excels. Allison is passionate about bringing people together to solve problems and reach common goals; it's this passion that helps her successfully manage a high-performing team. With over 20 years in channel related roles on both the partner and vendor sides. She has worked as an individual contributor and manager, and finds her greatest strength lies in leading successful teams. This is where her personal strengths and unique abilities shine through the most - leading and developing people. Building and maintaining relationships, both in and outside of the team, is an essential aspect of any role - but for Allison it provides the greatest opportunity to enjoy the work. And as Allison often says, "When you have great relationships, you yield great results."

How have you personally helped advance your company's channel business over the past year?
I manage a team responsible for the content for all SAP products and solutions which appears on our (gated) partner site. In 2017 we were collectively responsible for 35 product launches and/or re-launches for version updates. This content is vital to the entire partner ecosystem to market, position, sell, and implement SAP products. We also provided communications for all new enablement tools, and resources for these partners. Partners' success with SAP hinges upon their ability to speak to the benefits our solutions, and showcase our successes in the market. In addition to keeping partners up-to-speed on solutions, my team also plays a key role in helping recruiters around the world find and onboard net new channel partners into the SAP PartnerEdge program. This is done primarily through social campaigns that I run 1:1 with a recruiter for their given geography, industry or line of business, and product area for which they are recruiting.

What are your goals for your company's channel business over the next year?
• Continue to arm partners with the information and enablement they need to be successful with the entire SAP portfolio of products and solutions. • To refine our social campaigns for even greater partner recruitment success. • Ensure that our annual partner event, SAP Global Partner Summit, offers something for every partner type across our ecosystem. I am personally tasked this year with determining the content for 15 breakout sessions throughout the day. Sessions are 50 minutes with varying formats/styles.

What honors, awards, or commendations have you won over the past year?
I have not received any awards this year, however in 2017 I did complete Coaching certification via Erickson International and am now preparing for the International Coaching Federation (ICF) assessment to become certified with that organization.

Outside of your family, please name a woman you admire and why:
Billie Jean King. While she was catapulted into the spotlight with her early 70's "Battle of the Sexes" match with Bobby Riggs, there's much more to her pioneering women's rights. She took a huge risk in developing the Virginia Slim series. Her attitude and presence in the face of adversity fighting an upward battle for pay equality for female tennis plays is truly admirable. When many women may have been flustered by league managers, she simply stated (time and time again) her desire for equality - not that women were/are better but the same.

What advice would you give your 16-year-old self?
Be your authentic self - always! Those who are meant to be in your life will appreciate your humor, honesty, perspectives, and vulnerability. Those who shy away from these qualities are not meant for you, and that's okay. Chemistry is just that, chemistry, and if you don't have it with someone it's no one's fault.

If you could master any new job-related skill, what would it be and why?
Neurolinguistics. As a Coach you touch upon some neurolinguistics training, but it only scratches the surface. I'd love to delve deeper into this area to have a greater foundation of knowledge in body language, expressions, tone, and manner to help gauge people and have a greater 'command of the room' when meeting with people, etc.

What's the best book you read this past year and why did you like it?
Stretch: How to Future-Proof Yourself for Tomorrow's Workplace by Karie Willyerd. I met Karie at a business women's network event where she spoke about some of the key points in her book, so I picked it up afterward. I found the notion of "being uncomfortable" in your job interesting and something I'd not considered. It led to me taking on a much greater role in our global partner summit event for 2018. Good read for women at all stages of their career.

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