CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Jen Pointer

Director, GTM Integrated Marketing, Samsung Electronics America

Location: Sacramento, CA


Number of years in current position: 1

Number of years involved with indirect sales: 15

Twitter Handle: @jenspointer

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Has always wanted to be a teacher

Biography and Background:
Jen has spent over twenty years in IT. As a business leader, she's built and led teams in sales and marketing and proven her expertise in business planning and development, organizational strategy, structure and design, channel strategy and enablement, executive engagement, events, and communications. Jen spent the majority of her career at HP, where she led Marketing Communications for the Americas Channel. While there, Jen was recognized as one of the Top Women in the Channel by CRN two years in a row (2011 and 2012). She also received recognition in the Power 100 for Woman in 2012. Jen made the jump to a small marketing agency in 2013. As their VP of Marketing and Strategy, she helped IT companies develop event and engagement strategies focused on driving successful business outcomes. Jen made the switch back to IT when she joined Samsung in 2016. Since her arrival, she's led strategic initiatives to develop new routes to market, accelerate sales in the SMB customer segment and improve the B2B impact of Samsung's flagship hand held phone product launches.

How have you personally helped advance your company's channel business over the past year?
In the last year, I worked to develop an SMB strategy that we can use in our joint planning with partners to reach the SMB community. It includes a messaging framework as well as marketing and demand gen tools. The plan leverages Samsung's mobility products that specifically address many of the big challenges small companies face. For example, we're bringing elements of our portfolio together based on the needs of small businesses (as we've done with our handheld phones and our data management solution, Knox Manage). The overarching goal of our SMB strategy was to develop an integrated joint marketing plan to enable interactions with our partners. In the last year, we've laid the groundwork for a foundation that helps our partners drive demand with SMB customers and demonstrates our continued commitment to delivering value to the SMB market, and will invest in our SMB offerings.

What are your goals for your company's channel business over the next year?
In 2018, Samsung is focused on partner recruitment, onboarding, and enabling partner to grow with Samsung. To facilitate that, we aim to institutionalize our programmatic framework and our business portfolio to support our partners and help them develop solutions. We want partners to know how we're addressing the emerging needs of the modern day workforce and how we're providing solutions for their needs.

Outside of your family, please name a woman you admire and why:
Carrie Maslen has been a mentor and friend for two decades. We've worked together at multiple companies and I have long admired her attitude at the office and the way she lifts others around her. For women in leadership, we often lead with our "business" persona and compartmentalize the other roles that make up our big lives. Carrie embraces and prioritizes all of her personas while being a successful business leader. She exemplifies what a woman in leadership should be.

What advice would you give your 16-year-old self?
At 16, I was a walking contradiction - vivacious and insecure, confident and self-conscious. At that stage in life, it's difficult to know who you are, what you're doing, or what you want out of life. Looking back, I'd tell myself not to worry. Everyone feels this way and it's completely normal. Work hard, focus on the positives, be comfortable in your own skin, and look ahead-it will all be OK.

If you could master any new job-related skill, what would it be and why?
While there's a clear curriculum to mastering an academic skill, like developing your financial or business acumen, it's harder to master human relationships. It's crucial to remember that we're all human. We're all working together to achieve the same goals. We all have our own experiences and perspectives. We need to recognize this and understand one another for our businesses to succeed. Business objectives are often measured quantitatively, but cultivating relationships and developing people skills are equally critical-if not more so-to achieving our goals.

What's the best book you read this past year and why did you like it?
Jen Hatmaker's Of Mess and Moxie is a must-read book-one that I recommend to everyone. Hatmaker's central message resonated with me. Life is messy. You can never be all things to all people. You'll face hardships and setbacks. But this doesn't mean that life isn't beautiful. Even in tough times, if you work hard, focus on the positive, and-yes-have a little moxie, you can live a rich, wonderful, fulfilling life.

Unedited Content Provided By Participants