CRN 2018 Women of the Channel Details

Maeve Naughton

Senior Partner Marketing Manager, Sage Intacct

Location: San Jose, CA


Number of years in current position: 3

Number of years involved with indirect sales: 18

Twitter Handle: @MaeveNaughton

Fun Facts:

Has a female boss (or is top executive at company)
Sits on a company board
Has a mentor
Has climbed a mountain
Can ride a horse
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
Maeve joined Sage Intacct, the innovation and customer satisfaction leader in cloud Financial Management, in March of 2015 (it was Intacct at that time) and was hired to create and build a Partner Marketing program which would empower Sage Intacct's VAR partners to accelerate their Marketing efforts. Over the last three years she has expanded her role from VAR Marketing programs to include ISV, strategic partners, and outsource accounting partners. Her team creates and delivers marketing programs for all Sage Intacct partners to use to drive demand and revenue. Most of Maeve's 20+ year career has been focused on joining companies where she has been hired to create and run marketing programs for the benefit of channel and direct sales teams. She has created and implemented Channel, Field and Customer Marketing and Customer Reference programs for both start-ups and a Fortune 500 company which has allowed her to be both hands-on and strategic. She received a Bachelor of Arts in Secondary Education and English from Boston College.

How have you personally helped advance your company's channel business over the past year?
2017 was a busy year for the Sage Intacct partner marketing program. In January, we rolled out a new co-marketing fund program for our outsourced accounting partners. In August, Intacct was acquired by Sage. I was the partner lead for the acquisition which included communications to partners, rebranding of all Partner Marketing collateral and putting in place a program to help our VAR partners update their website, printed collateral and event properties with the new branding. We also continued to offer co-marketing funding to help our VAR partners generate new business. By offering new turnkey vendors, new marketing campaigns, new marketing playbooks and making it easy for partners to use, there was a 30% increase of funds approved for our partners between 2016 and 2017. There was also an effort in 2017 to have our partner ecosystem work together and with our different sales teams. I was the lead on having ISV partners present on monthly sales calls and having our partners sponsor our sales kick-off, our annual partner conference and our user conference. We've seen a lot of momentum over the last year and I look forward to what the Partner Marketing team will do in 2018.

What are your goals for your company's channel business over the next year?
A key initiative for me this year is to implement solutions to help our partners automate processes. If they spend less time on manual administrative work, they spend more time on marketing and selling. Continuing to create more alignment between the direct sales team and corporate marketing and all our partner types is another big goal. By working together and seamlessly, we can accomplish more. Having all of our channel partners participate in our co-marketing funding program and having them increase their lead to opportunity and closed/won conversion rates would be a huge win. When our partners succeed, we succeed.

What honors, awards, or commendations have you won over the past year?
"Women of the Channel" 2017 - awarded by CRN for my work in the Channel

Outside of your family, please name a woman you admire and why:
My seventh grade teacher was Mrs. Almazol. She taught me the beauty of being a strong, independent and smart woman. She was always a supporter of what I did and had no problem telling me when I messed up. I still see her every now and then and it always brings back great memories of her classroom and the valuable lessons she taught me.

What advice would you give your 16-year-old self?
Advice 1) pick your battles and 2) failure is better than not doing something because you're afraid. Not everything is worth fighting for and sometimes the good of the whole is better than what's good for you. I have a quote that resonates so well with me that I have it hanging in my cube"It's not who's right, it's what's right." You always have the opportunity to learn something new when you don't succeed and no one succeeds 100% of the time. By getting out of your comfort zone you push yourself to try and learn new things.

If you could master any new job-related skill, what would it be and why?
I would love to be more technical. Working with Sage Intacct ISV partners is giving me more insight into the technical side of integrations and different technology that is available, but there's much more that I'd like to learn.

What's the best book you read this past year and why did you like it?
Brene Brown's "Rising Strong" reminded me that there's so much that happens in my head and not in reality. Sometimes I need to take a step back, look at the situation from a different perspective, and realize that it's not necessarily what I think it is. There is always another perspective.

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