CRN 2018 Women of the Channel Details


Biography and Background:
Dina Moskowitz is recognized as one of the IT Channel's top influencers and innovators. As Founder of SaaSMAX (including SaaSMAX Marketplace & the PartnerOptimizer business intelligence solution), she was recently ranked #20 out of more than 2,800 Channel Executives and awarded the 2017 Cloud Girls Rising Trailblazer Award; included in The VAR Guy's Top 50 Channel Influencers, recognized by CRN as a Women of the Channel Power 50 Solution Provider, by UBM Tech Channel CRN as one of the Top Women in the Channel (2016, 2015, 2014), served on the prestigious CompTIA Vendor Advisory Council and now serves on their Business Applications Council. Dina has been leading and/or consulting to cloud-based, SaaS and other technology companies throughout her career. Prior to SaaSMAX, Dina was CEO and founder of Critical Digital Data Solutions Inc., which developed cloud-based data storage solutions. Dina has presented at various IT Channel events, including Channel Partners, SaaS University, CompTIA ChannelCon, RetailNOW (RSPA) and gSocial 2.0. She is a member of Cloud Girls, a Board Member of The Cloud Software Association, judge and/or mentor for San Diego Women's Hackathon and other San Diego start-up organizations, and a staunch advocate of women in SaaS and IT.

How have you personally helped advance your company's channel business over the past year?
As CEO of SaaSMAX, (a 2017 Gartner Cool Vendor) this past year Dina helped to innovate and steer the path for more SaaS Companies and more Channel Partners to "Cross the SaaSm." SaaSMAX is a rapidly growing partner-driven marketplace and distributor that is similar to, but more pro-active than, a Match.com -for B2B SaaS & Cloud Companies and Resellers. In 2017 we expanded our channel strategist team and further refined our partner profiling data mining technology (PartnerOptimizer™). These strategies substantially increased our SaaS Vendor Reseller partner recruitment close-rates, which in turn is accelerating revenue opportunities for those parties. In 2017 we also experienced great growth for PartnerOptimizer, which helps channel chiefs (SaaS or otherwise) to better understand their existing partner base and/or a newly acquired set of partners, segment their partners for strategic marketing initiatives, and/or quickly mine for and identify new partner prospects.

What are your goals for your company's channel business over the next year?
Looking toward 2018, Dina's goal is to continue to innovate within the SaaS Sector & IT Channel, to create even more success stories and compounding recurring revenue streams. It is also to enable the "Non-IT" Channel (martech, IoT, fintech, healthtech, etc.) to be able to sell and profit from SaaS and Cloud software products. We have many exciting platform, catalog and partnership-related developments to announce in the year ahead.

What honors, awards, or commendations have you won over the past year?
2018 Channel Influencer Award: SaaSMAX received this award from Channel Partners/Channel Futures for its abilities and contributions toward shaping the "new channel". 2017 Cloud Girls Rising Trailblazer Award: Dina Moskowitz received this award from Cloud Girls because of her ability to achieve personal success; evangelize knowledge and change in the cloud space; and advancing the cloud conversation among women from classroom to boardroom. 2017 Gartner Cool Vendor, "SaaS with Innovative Business Models." SaaSMAX received this award from Gartner because of its ability to demonstrate how digital technology can be used to disrupt traditional channel and distribution relationships.

Outside of your family, please name a woman you admire and why:
Dina greatly admires entrepreneur Felena Hansen, Founder/CEO of HeraHub. HeraHub is the first international female-focused co-working space - a shared, flexible work and meeting space where entrepreneurial women can create and collaborate in a professional, productive, spa-like environment. Felena and Dina launched HeraHub and SaaSMAX around the same time, and their businesses have both grown in parallel. HeraHub is brick and mortar and connecting people (women) locally in-person; while SaaSMAX is in the Cloud and connecting the SaaS ecosystem. Felena's impact on women is beyond amazing, and her personal journey is even more incredible.

What advice would you give your 16-year-old self?
"The advice I would give my 16-year-old self would be to find and nurture a mentor(s) who you admire in something that you are interested in, and to make time to also be a mentor to someone else. I think this advice is applicable to any person at every stage in life."

If you could master any new job-related skill, what would it be and why?
"I would be personally interested in learning how to develop and create content and applications for Augmented Reality ("AR"). From what I've already experienced, I can see that AR has the potential to change life as we know it."

What's the best book you read this past year and why did you like it?
Over the past year I read a lot of books about women's journeys of escape and/or survival during World War II. Two that stood out to me were "The Nightingale" by Kristin Hannah and "The Orphan's Tale" by Pam Jenoff. The topic is of particular interest to me because my grandparents and many of their siblings and relatives had their own journeys of escape and survival during the Nazi regime. I often wonder if I were in their position and living during that time, whether or not I would have been as resilient, determined and brave as they were.


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