CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Diane Guthmann

Head of Global Channel Marketing, Ruckus Networks, an ARRIS Company

Location: Sunnyale, CA


Number of years in current position: 2

Number of years involved with indirect sales: 20

Fun Facts:

Has a female boss (or is top executive at company)
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Has climbed a mountain
Can ride a horse
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
Diane has spent 20+ years in the high tech industry almost exclusively in channel-related roles, starting out managing Partner Programs at Bay Networks in the late nineties. After Bay was acquired by Nortel, she held several different senior management positions in Partner Programs, Channel Development and SMB Marketing. In 2007, Diane joined VMware, switching from the networking business to software and services. At VMware, she held senior management positions in Product Marketing for a few years before spending 4+ years in the Partner organization managing Partner Enablement Programs and Partner Marketing Programs. In 2015, she joined Ruckus Wireless as the company's first fully dedicated Director of Global Channel Marketing and was thrilled to experience the strong loyalty and commitment between the company and its partners. Diane's responsibilities today at Ruckus Networks, an ARRIS company, continue to focus on channel communications, programs and demand generation programs. Diane holds a BA degree from Colby College and an MBA from Boston University.

How have you personally helped advance your company's channel business over the past year?
Over the past year, a key focus for me has been to maintain regular and consistent communications with our partners through the acquisitions of Brocade, Broadcom and ARRIS to ensure that they were informed of company updates and they continued to see our ongoing commitment to their success. In addition, I lead a major revamp of the Ruckus Partner Portal to update content and make it more user friendly, and introduced several new promotions to increase sales in targeted vertical markets, as well as to drive selling across the wired and wireless portfolio. Overall the goal was to provide our partners with the information and incentives to facilitate their growth and profitability with Ruckus.

What are your goals for your company's channel business over the next year?
In the coming year, a top goal will be to increase the partner community's awareness of Ruckus Networks and our world class wireless and wired solutions. I'll focus on promoting the many benefits of being a member of the Ruckus Ready Partner Program to drive profitability for our existing partners, as well as recruit new partners. I'll also continue to develop and deliver the content, tools and programs that create demand for our portfolio and enable our partners to effectively market and sell our solutions.

What honors, awards, or commendations have you won over the past year?
CRN's 2017 Women of the Channel - CRN editors selected the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

Outside of your family, please name a woman you admire and why:
Recently, many women have made their voices heard in support of issues at the forefront of our national conversation. However, one young woman stands out for me: Emma Gonzalez, a senior at Majory Stoneman Douglas High School where 17 students were shot and killed in February. Weeks after the shooting, she emerged as a leader in the #NeverAgain movement, building over a million Twitter followers. What's impressive, is her passion and commitment. She, along with other students, were galvanized by a horrific event and are raising awareness for more sensible gun legislation in a way that we've never seen previously.

What advice would you give your 16-year-old self?
My advice has been the same for years: start early to develop and maintain a network of peers, industry colleagues and other contacts. This is particularly important in the technology industry, where unfortunately women tend to still be in the minority. Your network can provide support and guidance, as well as opportunities throughout your professional life. On top of that I would add don't be afraid to be bold, always be considerate of others, and strive to learn something new every day.

If you could master any new job-related skill, what would it be and why?
I'd like to be more social media savvy. I've got a relatively good grasp on using social media but I know that there is so much more I could be doing to use various social platforms to deliver more effective marketing and communications.

What's the best book you read this past year and why did you like it?
All the Light We Cannot See, by Anthony Doerr. This story focuses on a blind French girl and an orphaned German boy whose paths cross in occupied France during WWII. If you like history, you'll enjoy this book, however, even if you don't, the book is fantastic. The characters are so well developed and the writing is so well done that I felt connected to and invested in them despite not being able to relate in any way to their circumstances. The puzzle of the story comes together in such a way that it's impossible to put the book down.

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