CRN 2018 Women of the Channel Details

Dena Marean

Strategic Alliance Manager, Rackspace

Location: Seattle, WA


Number of years in current position: 1

Number of years involved with indirect sales: 19

Twitter Handle: @mrr_revenues

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Dena Marean currently serves as the Strategic Alliance Manager at Rackspace, driving Microsoft Azure Digital Transformation Services to the Enterprise. Since 1996 Dena has been a connector of people, places and technologies. A curious mind and lifelong learner, Dena started working as a consultant for a Microsoft Dynamics VAR. Learning how to manage customer expectations and sell services was the pivotal shift to sales at an IBM reseller in the late 90's. Microsoft came calling and she transitioned into partner alliances working in the Enterprise Partner Group developing go to market solutions with US partners. Broadening her skill set, Dena spent years working in direct sales, channel marketing and channel program management at Alcatel/Lucent (Now Nokia), Microsoft, VMware, Equinix and Sungard Weekends, Dena works on her blog and turns into a Glamper in her Vintage 1968 Airstream.

How have you personally helped advance your company's channel business over the past year?
Dena has helped Rackspace channel business by bringing in a fresh perspective and emphasis around enterprise business outcomes.

What are your goals for your company's channel business over the next year?
Transform our channel business. Drive Enterprise Professional Services to change the market perception of Rackspace only being an MSP. Be a trusted resource to our sales organization.

Outside of your family, please name a woman you admire and why:
Kim Epley - Vice President, Strategic Client Group, Comcast Business Enterprise. She hired me in 2004. I learned the importance of nurturing your network. Persistence and perseverance will win over anyone. 14 Years of a great friendship and mentor.

What advice would you give your 16-year-old self?
Focus Focus Focus! Be grateful for your mistakes. Do not be afraid to fail. It will happen many more times. You will learn and grow from it. Your strengths are where you should focus, not on your weaknesses. Say No more often.

If you could master any new job-related skill, what would it be and why?
Direct selling hybrid cloud solutions. Deliver more business value from my conversations with customers that I can parlay to the partnership with Microsoft. Impact my company sales goals to drive Digital transformation with end to end services for customers.

What's the best book you read this past year and why did you like it?
Find Your Why- Authors-Simon Sinek, David Mead and Peter Docker. The impact on the first book - Start With Why stayed with me and I used in in my work. This book influenced me to continue with my mantra to my sales teams I work with- "How can I help you?" Supporting others to be successful with my own unique set of talents gives me a purpose. Putting others ahead of my own ego has always been my style.

Unedited Content Provided By Participants